Fintel · Oct 24, 2026
SO
NYSE · SOJC
The Southern Company JR 2017B NT 77
Utilities · Regulated Electric
$18.29
Up+$0.26 (+1.42%)
Updated Nov 4, 2026, 5:06 PM
SID Score
4.5/10
Composite research score
Smart Money
51/100
Neutral
- Market cap
- 21.86B
- P/E ratio
- 20.94
- Dividend yield
- 7.17%
- 52-week range
- $18.11 – $22.09
- Volume
- 55.74K
- Avg. volume
- 23.84K
Price performance · SOJC
SOJC price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Nov 3, 2026
SOJC closed at $18.29 after 21 trading sessions, down 2.19% for the selected period.
- Last close
- $18.29
- Period change
- -2.19%
- Period low
- $18.16
- Period high
- $18.70
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 3, 2026 | $18.335 | $18.40 | $18.29 | $18.29 | 55.74K |
| Nov 2, 2026 | $18.32 | $18.42 | $18.26 | $18.33 | 77.45K |
| Oct 30, 2026 | $18.30 | $18.485 | $18.13 | $18.20 | 90.09K |
| Oct 29, 2026 | $18.30 | $18.30 | $18.155 | $18.21 | 38.66K |
| Oct 28, 2026 | $18.35 | $18.35 | $18.135 | $18.16 | 30.23K |
| Oct 27, 2026 | $18.235 | $18.34 | $18.1566 | $18.22 | 64.87K |
| Oct 26, 2026 | $18.345 | $18.40 | $18.16 | $18.22 | 37.66K |
| Oct 23, 2026 | $18.3412 | $18.3699 | $18.26 | $18.32 | 27.99K |
| Oct 22, 2026 | $18.32 | $18.43 | $18.2105 | $18.28 | 39.83K |
| Oct 21, 2026 | $18.33 | $18.42 | $18.27 | $18.28 | 52.26K |
| Oct 20, 2026 | $18.55 | $18.58 | $18.35 | $18.42 | 30.87K |
| Oct 19, 2026 | $18.58 | $18.78 | $18.48 | $18.50 | 43.33K |
| Oct 16, 2026 | $18.68 | $18.99 | $18.43 | $18.59 | 46.91K |
| Oct 15, 2026 | $18.64 | $18.75 | $18.5614 | $18.69 | 34.65K |
| Oct 14, 2026 | $18.50 | $18.60 | $18.42 | $18.48 | 39.19K |
| Oct 13, 2026 | $18.41 | $18.6999 | $18.41 | $18.63 | 31.2K |
| Oct 12, 2026 | $18.48 | $18.52 | $18.37 | $18.42 | 23.67K |
| Oct 9, 2026 | $18.59 | $18.59 | $18.34 | $18.44 | 67.49K |
| Oct 8, 2026 | $18.45 | $18.55 | $18.28 | $18.52 | 47.24K |
| Oct 7, 2026 | $18.55 | $18.65 | $18.2861 | $18.45 | 66.02K |
| Oct 6, 2026 | $18.70 | $18.85 | $18.68 | $18.70 | 33.27K |
Latest SOJC news
The latest Smart Investors Daily articles mentioning SOJC.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SOJC research
Overview
Company profile and research snapshot.
Company profile
The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | HSBC | Buy | — |
| Oct 21, 2026 | Morgan Stanley | Underweight | — |
| Oct 20, 2026 | Jefferies | Hold | — |
| Oct 16, 2026 | Barclays | Equal-Weight | — |
| Oct 15, 2026 | Truist Securities | Hold | — |
News briefing
No generated briefing is available yet.
Fintel · Oct 24, 2026
HSBC Initiates Coverage of Southern Company - Corporate Bond at Buy
Fintel · Jul 25, 2026
Keybanc Downgrades Southern Company - Corporate Bond (SOJC)
Fintel · Mar 5, 2026
Keybanc Upgrades Southern Company - Corporate Bond (SOJC)
AI research layers
Interpretive context generated from the platform’s current data sources.
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