Rating Change
HSBC analysts initiated coverage on The Southern Company JR 2017B NT 77 (NYSE:SOJC) with a rating of Buy on October 22, 2026.
new coverageNYSE:SOJC
HSBC Initiates Coverage on The Southern Company JR 2017B NT 77 (SOJC) with Buy
HSBC analysts initiated coverage on The Southern Company JR 2017B NT 77 (NYSE:SOJC) with a rating of Buy on October 22, 2026.
At publication ·
What changed
The Southern Company JR 2017B NT 77 (NYSE:SOJC) · new coverage
- Firm
- HSBC
- Rating
- Buy
- Price at event
- $18.32
- Market capitalization
- $21.9B
At a glance
Key takeaways
- HSBC initiated Buy coverage on The Southern Company JR 2017B NT 77 (SOJC) on October 22, 2026, while the stock trades at $18.32 with a $21.9B market capitalization.
Market Context
The Southern Company JR 2017B NT 77 operates in the Utilities sector. The stock currently trades at $18.32 with a market capitalization of $21.9B.
Analyst coverage from HSBC provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for The Southern Company JR 2017B NT 77.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for The Southern Company JR 2017B NT 77
Among the 10 most recent ratings: 2 Buy, 4 Hold, 4 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 22, 2026 | HSBC | Buy | N/A |
| Oct 21, 2026 | Morgan Stanley | Underweight | N/A |
| Oct 20, 2026 | Jefferies | Hold | N/A |
| Oct 16, 2026 | Barclays | Equal-Weight | N/A |
| Oct 15, 2026 | Truist Securities | Hold | N/A |
Related Tools: Analyst Ratings Dashboard | View SOJC Stock Page
Frequently Asked Questions
What does the Buy rating mean for SOJC?
A rating of Buy from HSBC reflects the analyst's outlook on The Southern Company JR 2017B NT 77 (NYSE:SOJC). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the SOJC forecast page.