Benzinga · Oct 23, 2026
RBC Capital Maintains Sector Perform on Wayfair, Raises Price Target to $96
RBC Capital analyst Steven Shemesh maintains Wayfair (NYSE:W) with a Sector Perform and raises the price target from $92 to $96.
W
NYSE · W
Wayfair Inc.
Consumer Cyclical · Specialty Retail
$115.91
Down-$4.21 (-3.50%)
Updated Nov 1, 2026, 2:28 AM
SID Score
5.9/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 12.97B
- P/E ratio
- -39.82
- Dividend yield
- 0.00%
- 52-week range
- $55.60 – $120.90
- Volume
- 2.2M
- Avg. volume
- 3.58M
Price performance · W
W price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
W closed at $115.91 after 20 trading sessions, up 9.30% for the selected period.
- Last close
- $115.91
- Period change
- +9.30%
- Period low
- $104.47
- Period high
- $120.12
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $118.59 | $120.00 | $113.38 | $115.91 | 2.2M |
| Oct 29, 2026 | $114.54 | $120.90 | $114.54 | $120.12 | 3.32M |
| Oct 28, 2026 | $111.60 | $116.14 | $111.60 | $114.02 | 1.33M |
| Oct 27, 2026 | $113.345 | $114.75 | $111.04 | $112.95 | 1.51M |
| Oct 26, 2026 | $114.29 | $114.85 | $110.47 | $113.05 | 1.67M |
| Oct 23, 2026 | $112.88 | $115.26 | $111.41 | $112.49 | 1.58M |
| Oct 22, 2026 | $112.92 | $116.35 | $110.76 | $113.49 | 1.74M |
| Oct 21, 2026 | $113.30 | $114.79 | $112.22 | $113.31 | 1.31M |
| Oct 20, 2026 | $111.55 | $115.2694 | $111.39 | $113.56 | 1.94M |
| Oct 19, 2026 | $107.58 | $113.09 | $107.58 | $111.98 | 2.16M |
| Oct 16, 2026 | $111.71 | $113.10 | $105.51 | $107.28 | 2.45M |
| Oct 15, 2026 | $107.00 | $112.93 | $106.01 | $111.93 | 3.66M |
| Oct 14, 2026 | $105.70 | $107.89 | $102.50 | $104.78 | 2.2M |
| Oct 13, 2026 | $105.68 | $108.5399 | $105.68 | $107.99 | 1.87M |
| Oct 12, 2026 | $104.22 | $107.435 | $103.21 | $106.14 | 1.49M |
| Oct 9, 2026 | $105.03 | $106.37 | $104.095 | $105.74 | 907.44K |
| Oct 8, 2026 | $103.06 | $106.295 | $102.865 | $105.13 | 2.1M |
| Oct 7, 2026 | $102.76 | $105.50 | $102.695 | $104.47 | 1.6M |
| Oct 6, 2026 | $106.95 | $108.46 | $104.00 | $105.45 | 2.16M |
| Oct 5, 2026 | $101.52 | $107.22 | $101.52 | $106.05 | 2.37M |
Latest W news
The latest Smart Investors Daily articles mentioning W.
Stock researchCompany · Overview
Company
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W research
Overview
Company profile and research snapshot.
Company profile
Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $106.53
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 23, 2026 | RBC Capital | Sector Perform | — |
| Oct 20, 2026 | Piper Sandler | Overweight | — |
| Oct 8, 2026 | Baird | Neutral | — |
| Sep 29, 2026 | Mizuho | Outperform | — |
| Aug 20, 2026 | Rosenblatt | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 22, 2026
Fran's Chocolates Sweetens Its Bottom Line with Agentic Tax and Compliance
Avalara, Inc., the agentic AI leader in global tax and compliance, today announced that Fran's Chocolates, a Seattle-based gourmet chocolatier, has automated its multistate sales tax compliance with Avalara and was among the first customers worldwide that tested Avalara Aviator, the company's newly unveiled agent hub for tax and compliance.
Yahoo · Oct 22, 2026
Are Retail-Wholesale Stocks Lagging Best Buy (BBY) This Year?
Here is how Best Buy (BBY) and Wayfair (W) have performed compared to their sector so far this year.
Yahoo · Oct 21, 2026
E-Commerce Stocks Facing Pressure From Agentic Developments, BofA Says
E-Commerce stocks are facing pressure from agentic commerce developments, but some firms, including
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