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Smart Investors Daily
W

NYSE · W

Wayfair Inc.

Consumer Cyclical · Specialty Retail

$103.69

Down-$0.34 (-0.33%)

Updated Sep 16, 2026, 8:46 PM

SID Score

5.5/10

Composite research score

Smart Money

54/100

Neutral

Market cap
12.97B
P/E ratio
-39.82
Dividend yield
0.00%
52-week range
$55.60 – $119.98
Volume
3.29M
Avg. volume
3.58M

Price performance

W price history

1M range · 20 trading sessions · Daily adjusted prices

W closed at $103.69 after 20 trading sessions, up 1.97% for the selected period.

Last close
$103.69
Period change
+1.97%
Period low
$93.88
Period high
$107.80
Daily close
View OHLC price history
W OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 15, 2026$103.825$106.225$101.20$103.693.29M
Sep 14, 2026$97.38$106.38$97.38$104.793.03M
Sep 11, 2026$98.42$99.87$97.34$98.571.69M
Sep 10, 2026$98.08$98.64$96.49$97.452.01M
Sep 9, 2026$99.73$100.90$98.11$100.122.43M
Sep 8, 2026$100.22$101.16$97.28$99.972.79M
Sep 4, 2026$97.00$99.63$96.00$99.431.72M
Sep 3, 2026$96.90$101.07$95.75$96.982.33M
Sep 2, 2026$95.35$95.49$93.34$94.541.84M
Sep 1, 2026$98.00$98.30$93.00$93.882.87M
Aug 31, 2026$102.38$102.4062$97.27$99.272.56M
Aug 28, 2026$105.46$106.24$103.00$103.761.85M
Aug 27, 2026$104.11$106.95$103.39$105.012.3M
Aug 26, 2026$102.98$105.63$101.6517$104.001.46M
Aug 25, 2026$105.05$106.50$103.20$104.531.87M
Aug 24, 2026$100.52$103.91$100.52$103.191.66M
Aug 21, 2026$103.02$104.2425$100.86$101.521.93M
Aug 20, 2026$106.18$107.83$101.83$103.312.32M
Aug 19, 2026$104.00$107.92$103.5501$107.802.41M
Aug 18, 2026$101.63$104.38$99.22$101.692.35M

Latest W news

The latest Smart Investors Daily articles mentioning W.

W research

Overview

Company profile and research snapshot.

Company profile

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$106.53
Implied upside
Analysts
W recent ratings
DateFirmRatingTarget
Aug 20, 2026RosenblattBuy
Aug 14, 2026CitigroupBuy
Aug 14, 2026BernsteinOutperform
Aug 5, 2026UBSBuy
Aug 5, 2026Evercore ISI GroupOutperform
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News briefing

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Yahoo · Sep 4, 2026

In HelloNation, Accounting Expert Karen Eberhart Metcalfe Highlights What Illinois Businesses Should Know About New Sales Tax Rules

As more small businesses expand across state lines, understanding the evolving rules surrounding out-of-state sales has become increasingly important. In a HelloNation article, Karen Eberhart Metcalfe of Eberhart Accounting Services, PC in Bolingbrook, IL, explains how the sales tax updates will affect business owners selling to customers in other states and what steps to take to stay compliant.

AI research layers

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