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NYSE · NOW

ServiceNow, Inc.

Technology · Software - Application

$141.90

Down-$0.45 (-0.32%)

Updated Sep 16, 2026, 10:48 AM

SID Score

6.1/10

Composite research score

Smart Money

41/100

Neutral

Market cap
180.01B
P/E ratio
104.21
Dividend yield
0.00%
52-week range
$81.24 – $175.00
Volume
14.71M
Avg. volume
1.41M

Price performance

NOW price history

1M range · 20 trading sessions · Daily adjusted prices

NOW closed at $141.90 after 20 trading sessions, up 18.75% for the selected period.

Last close
$141.90
Period change
+18.75%
Period low
$119.49
Period high
$147.99
Daily close
View OHLC price history
NOW OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 15, 2026$139.15$147.57$139.00$141.9014.71M
Sep 14, 2026$140.00$143.1899$137.24$142.3517.5M
Sep 11, 2026$130.50$134.45$130.39$132.5310.73M
Sep 10, 2026$130.64$134.70$130.64$131.1713.85M
Sep 9, 2026$133.58$134.5999$130.852$131.1110.67M
Sep 8, 2026$136.72$136.98$132.4583$134.2114.61M
Sep 4, 2026$143.315$145.2582$138.80$141.2612.51M
Sep 3, 2026$140.99$146.98$140.81$145.5918.17M
Sep 2, 2026$140.30$142.60$136.375$136.7214.62M
Sep 1, 2026$144.55$146.9599$142.06$142.9016.93M
Aug 31, 2026$142.08$149.60$141.69$147.9926.01M
Aug 28, 2026$138.48$145.72$137.80$144.7129.03M
Aug 27, 2026$130.48$139.32$130.25$138.4327.82M
Aug 26, 2026$122.33$126.56$121.88$125.8013.38M
Aug 25, 2026$125.955$129.805$125.25$127.0012.32M
Aug 24, 2026$128.055$130.15$127.59$128.058.95M
Aug 21, 2026$130.29$131.18$127.47$128.4812.5M
Aug 20, 2026$128.145$131.15$127.10$129.7516.95M
Aug 19, 2026$118.64$129.60$118.5113$127.2022.5M
Aug 18, 2026$119.48$121.838$117.84$119.4917.34M

Latest NOW news

The latest Smart Investors Daily articles mentioning NOW.

NOW research

Overview

Company profile and research snapshot.

Company profile

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$1,172.71
Implied upside
Analysts
32
NOW recent ratings
DateFirmRatingTarget
Sep 11, 2026NeedhamBuy
Sep 8, 2026BTIGBuy
Aug 19, 2026B of A SecuritiesBuy
Aug 17, 2026TD CowenBuy
Aug 12, 2026Wells FargoOverweight
Open full forecast

News briefing

Generated Sep 15, 2026, 9:22 PM

Why Is NOW Up Today? AI Sentiment Shift Lifts ServiceNow Stock

ServiceNow shares jumped 6.4% today as a broader market reassessment of AI software stocks reversed recent pessimism, lifting the entire cloud software sector. The move reflects investors rotating back into enterprise software names after months of AI slowdown concerns, with NOW benefiting from renewed confidence in its ability to deliver AI-driven ROI for enterprise clients.

    Bottom line: ServiceNow's 6.4% jump reflects a sector-wide revaluation of AI software stocks rather than company-specific news, with investors rotating back into cloud software after months of pessimism. While analyst support and the company's AI positioning provide positive momentum, investors should monitor whether this sentiment shift proves durable or represents another temporary reprieve in a volatile sector. Watch for upcoming earnings or customer win announcements to validate whether AI ROI narratives translate into tangible revenue growth.

    Yahoo · Sep 15, 2026

    ServiceNow (NOW) Debuts AI Control Tower For Enterprise AI Governance

    ServiceNow (NYSE:NOW) introduced new AI governance and workflow security tools called AI Control Tower, Context Engine, and Shift Zero. The products are aimed at helping enterprises manage AI agents with integrated identity, context, and cybersecurity controls. ServiceNow is targeting secure automation, access management, and compliance needs as companies expand AI-driven workflows across their operations. The launch of AI Control Tower, Context Engine, and Shift Zero is only one part of the...

    Yahoo · Sep 15, 2026

    Broyhill Maintains Confidence in ServiceNow (NOW). Here’s Why

    Broyhill Asset Management, a Charlotte-based firm, issued its second-quarter 2026 investor letter, which is available for download here. The Broyhill Equity Composite gained 8.8% in Q2, trailing the MSCI All Country World Index’s 15.1% and the MSCI ACWI Value Index’s 10.8%. For the first half, the Composite returned 2.3%, versus 11.5% for the Index. The […]

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    ServiceNow Stock Performance

    ServiceNow, Inc. shares closed at $142.35, reflecting a daily gain of approximately 1.07% per SID market data. The stock has demonstrated strong near-term momentum, rising 6.07% over the past month and surging 28.57% over the trailing three-month period. However, on a twelve-month basis, shares remain down 22.37%, indicating that the recent rally represents a partial recovery from a broader drawdown. From a technical standpoint, NOW trades well above both its 50-day moving average of $119.53 and its 200-day moving average of $110.17, according to SID market data. The 14-day relative strength index sits at 53.3, suggesting neither overbought nor oversold conditions. The stock's beta of 0.972 indicates volatility roughly in line with the broader market. Average daily trading volume stands at approximately 1.41 million shares, supporting adequate liquidity for institutional participants.

    ServiceNow Valuation Analysis

    ServiceNow carries a market capitalization of approximately $180 billion and trades at a price-to-earnings ratio of 104.21, reflecting a substantial premium relative to the broader Technology sector, per SID market data. The PEG ratio stands at 26.18, indicating that even when adjusting for expected earnings growth, the stock's valuation remains elevated. The price-to-book ratio of 15.96 further underscores the premium investors are paying for ServiceNow's asset base, according to SEC filings. The company does not pay a dividend, directing capital instead toward reinvestment and growth initiatives. These valuation multiples suggest the market is pricing in significant future revenue and earnings expansion from ServiceNow's enterprise workflow automation platform. Investors evaluating entry points should weigh the company's consistent earnings outperformance against the elevated multiples currently embedded in the share price relative to sector peers.

    Smart Money Activity for NOW

    ServiceNow's composite smart money score stands at 54 out of 100, registering a neutral signal per SID market data. Institutional positioning is exceptionally strong at 25 out of 25, reflecting maximum conviction among large asset managers. Congressional trading activity is also elevated at 20.7 out of 25, suggesting notable interest from legislators disclosed in public filings. In contrast, insider sentiment skews bearish, scoring 0.0 out of 25. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 6 purchases and 14 sales. This two-to-one sell-to-buy ratio indicates insiders have been net sellers during the recent price recovery. Dark pool activity registers at 8.2 out of 25, reflecting relatively subdued off-exchange institutional accumulation. The divergence between robust institutional ownership and persistent insider selling creates a mixed signal for investors monitoring smart money flows in ServiceNow shares.

    ServiceNow Earnings Outlook

    ServiceNow has delivered consistent earnings surprises across its most recent reporting periods. In the latest reported quarter, the company posted earnings per share of $0.90 versus an estimate of $0.76, representing an upside surprise of $0.14, according to company earnings reports. The prior quarter showed even stronger outperformance, with actual EPS of $0.97 against a consensus estimate of $0.80, a positive surprise of $0.17. The largest beat came in the quarter ending January 2026, where ServiceNow reported $0.92 per share versus the $0.72 estimate, exceeding expectations by $0.20. The upcoming quarter, with results expected on January 29, 2026, carries a consensus estimate of $0.8915 per analyst estimates. The pattern of double-digit-cent beats across three consecutive quarters suggests ServiceNow maintains operational execution that consistently outpaces Wall Street modeling assumptions for the enterprise software platform.

    Wall Street Analyst Ratings for NOW

    Wall Street consensus on ServiceNow remains unanimously bullish based on recent analyst actions. On September 11, 2026, Needham reiterated a Buy rating, following BTIG's Buy reiteration on September 8, per Wall Street analyst reports. Bank of America Securities maintained its Buy rating on August 19, while TD Cowen reiterated Buy on August 17. Wells Fargo reaffirmed its Overweight rating on August 12, according to SID consensus data. Notably, all five most recent analyst actions represent reiterations of prior positive ratings rather than upgrades, indicating sustained conviction rather than shifting sentiment. No downgrades or neutral initiations appear among recent coverage updates. This uniform bullish positioning across major sell-side firms including bulge-bracket banks and boutique research houses reflects broad institutional confidence in ServiceNow's growth trajectory within the enterprise workflow automation market, despite the stock's elevated valuation multiples at current trading levels.