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NYSE · CRM
Salesforce, Inc.
Technology · Software - Application
$255.65
Down-$3.78 (-1.46%)
Updated Sep 16, 2026, 11:03 AM
SID Score
7.3/10
Composite research score
Smart Money
53/100
Neutral
- Market cap
- 250.77B
- P/E ratio
- 34.69
- Dividend yield
- 0.81%
- 52-week range
- $146.32 – $269.11
- Volume
- 11.5M
- Avg. volume
- 8.62M
Price performance
CRM price history
1M range · 20 trading sessions · Daily adjusted prices
CRM closed at $255.65 after 20 trading sessions, up 30.34% for the selected period.
- Last close
- $255.65
- Period change
- +30.34%
- Period low
- $196.14
- Period high
- $264.43
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $256.89 | $262.335 | $255.08 | $255.65 | 11.5M |
| Sep 14, 2026 | $255.75 | $260.18 | $251.50 | $259.43 | 12.97M |
| Sep 11, 2026 | $242.02 | $250.5472 | $242.02 | $247.72 | 9.74M |
| Sep 10, 2026 | $245.35 | $248.50 | $241.75 | $243.00 | 10.74M |
| Sep 9, 2026 | $249.78 | $254.80 | $243.45 | $244.16 | 11.86M |
| Sep 8, 2026 | $253.715 | $253.9999 | $245.8902 | $249.12 | 17.48M |
| Sep 4, 2026 | $263.36 | $263.60 | $257.82 | $259.23 | 10.5M |
| Sep 3, 2026 | $261.98 | $268.27 | $261.60 | $264.43 | 16.04M |
| Sep 2, 2026 | $259.38 | $264.55 | $253.60 | $256.93 | 14.39M |
| Sep 1, 2026 | $255.01 | $262.32 | $254.25 | $258.11 | 15.9M |
| Aug 31, 2026 | $254.39 | $262.28 | $254.39 | $257.54 | 22.47M |
| Aug 28, 2026 | $250.47 | $263.53 | $249.00 | $256.00 | 34.36M |
| Aug 27, 2026 | $230.05 | $254.48 | $230.05 | $252.05 | 55.52M |
| Aug 26, 2026 | $199.94 | $206.44 | $198.95 | $205.62 | 14.89M |
| Aug 25, 2026 | $205.85 | $210.31 | $204.76 | $205.69 | 10.09M |
| Aug 24, 2026 | $208.42 | $213.17 | $207.39 | $209.06 | 9.59M |
| Aug 21, 2026 | $205.58 | $211.07 | $204.7261 | $209.17 | 9.69M |
| Aug 20, 2026 | $205.22 | $207.8795 | $203.00 | $205.43 | 11.48M |
| Aug 19, 2026 | $194.21 | $207.95 | $194.21 | $206.09 | 17.84M |
| Aug 18, 2026 | $194.09 | $199.41 | $193.23 | $196.14 | 14.15M |
Latest CRM news
The latest Smart Investors Daily articles mentioning CRM.
Stock researchCompany · Overview
CRM research
Overview
Company profile and research snapshot.
Company profile
Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $324.17
- Implied upside
- —
- Analysts
- 36
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 2, 2026 | Needham | Buy | — |
| Sep 2, 2026 | Cantor Fitzgerald | Overweight | — |
| Sep 2, 2026 | BTIG | Buy | — |
| Sep 1, 2026 | TD Cowen | Buy | — |
| Aug 31, 2026 | Argus Research | Buy | — |
News briefing
Generated Sep 15, 2026, 9:07 PM
Why Is CRM Down Today?
Salesforce shares declined 1.46% today as the company showcases its ambitious $3.9 billion AI strategy at Dreamforce, putting its Agentforce platform under investor scrutiny. While the company announced multiple AI partnerships and enterprise deployments, market participants appear cautious about whether the AI investments will translate to near-term profitability and revenue growth.
Bottom line: Salesforce is making significant bets on AI and demonstrating real enterprise traction with Agentforce deployments, but today's decline reflects investor caution about near-term profitability and the company's ability to generate adequate returns on its substantial AI investments. Watch for concrete guidance on AI-driven revenue growth and margin expansion in upcoming earnings reports, as well as customer retention metrics for AI-powered features to validate the investment thesis.
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CNN Global Perspectives brings leading voices and ideas to explore Asia's role in shaping the future
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CRWD, PANW Stocks Extend AI-Fueled Rally As Cybersecurity Bets Outpace Software
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AI research layers
Interpretive context generated from the platform’s current data sources.
Salesforce, Inc. Stock Performance
Salesforce, Inc. shares closed at $259.43, reflecting a daily gain of approximately 0.98% per SID market data. Over the trailing one-month period, CRM has risen $28.14, while the three-month advance totals $48.83, signaling strong near-term momentum. However, the stock remains down $6.24 on a one-year basis, indicating that the recent rally is a recovery rather than a breakout to new highs. Technically, CRM trades well above its 50-day moving average of $198.61 and its 200-day moving average of $191.29, according to Massive/Polygon data. The 14-day relative strength index stands at 71.2, placing the stock slightly into overbought territory. Average daily volume is approximately 8.6 million shares, supporting liquidity for institutional participants. The stock carries a beta of 1.253, meaning it exhibits roughly 25% more volatility than the broader market, consistent with its growth-oriented technology sector classification.
Salesforce, Inc. Valuation Analysis
Salesforce currently commands a market capitalization of approximately $250.8 billion, positioning it among the largest enterprise software companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 34.69, which reflects a premium relative to the broader technology sector but is consistent with high-margin cloud software businesses. The PEG ratio stands at 4.09, suggesting the current P/E multiple significantly exceeds the company's near-term earnings growth rate, according to SEC filings and consensus estimates. The price-to-book ratio registers at 4.17, indicating investors are paying more than four times the company's book value per share. Salesforce has also initiated a modest capital return program, with a dividend yield of approximately 0.63%. While the yield remains modest, it marks a strategic shift toward returning capital to shareholders alongside share repurchases, a development that broadens the stock's appeal to income-oriented institutional investors.
Smart Money Activity for CRM
Salesforce's composite smart money score stands at 53 out of 100, reflecting a neutral overall signal per SID market data. The institutional component scores a perfect 25 out of 25, indicating maximum conviction among large fund managers and pension funds holding CRM shares. In contrast, the insider trading component registers at 0.0 out of 25, the lowest possible score. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 8 purchases and 12 sales, resulting in a net selling posture among corporate officers and directors. Dark pool activity scores 12.4 out of 25, suggesting moderate off-exchange institutional accumulation. Congressional trading activity registers at 15.6 out of 25, indicating above-average interest from members of Congress disclosed under STOCK Act requirements. The divergence between strong institutional ownership signals and weak insider sentiment creates a mixed picture, with institutional holders maintaining high conviction while company insiders have been net sellers during the recent price recovery.
Salesforce, Inc. Earnings Outlook
Salesforce has delivered a consistent pattern of earnings beats across its most recent three reported quarters, according to company earnings reports. In the most recently reported quarter, the company posted earnings per share of $5.90 against a consensus estimate of $3.09, representing an upside surprise of $2.81, or approximately 91%. The prior quarter saw EPS of $3.88 versus estimates of $2.96, a beat of $0.92, while the quarter before that delivered $3.81 against the $2.69 consensus, exceeding expectations by $1.12. The next earnings report is scheduled for September 2, 2026, with analyst estimates currently set at $3.09 per share. The trailing pattern of substantial beats suggests consensus estimates may embed conservative assumptions, particularly given management's ongoing cost discipline and margin expansion initiatives. These results reflect Salesforce's operational efficiency gains as the company continues to scale its cloud platform while prioritizing profitability alongside revenue growth.
Wall Street Analyst Ratings for CRM
Wall Street consensus remains firmly bullish on Salesforce, with the most recent analyst actions uniformly reiterating positive ratings, per SID consensus data. On September 2, 2026, Needham reiterated its Buy rating, Cantor Fitzgerald maintained its Overweight recommendation, and BTIG reaffirmed its Buy stance, all following the company's latest earnings release. TD Cowen reiterated its Buy rating on September 1, and Argus Research maintained its Buy call on August 31, according to Wall Street analyst reports. Notably, none of the five most recent actions involved downgrades or target reductions, and all represented reiterations of previously held bullish positions rather than upgrades, suggesting stable conviction rather than shifting sentiment. The clustering of reiterations around the earnings date indicates that Salesforce's strong financial results reinforced existing analyst theses. The unanimity across both boutique and bulge-bracket research firms underscores broad institutional confidence in Salesforce's competitive positioning within the enterprise cloud software market.
