NYSE · BKNG
Consumer Cyclical · Travel Services
$148.13
Down-$2.30 (-1.53%)
Updated Nov 1, 2026, 2:32 AM
SID Score
5.4/10
Composite research score
Smart Money
39/100
Bearish
Price performance · BKNG
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
BKNG closed at $148.13 after 20 trading sessions, down 6.44% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $152.15 | $152.6195 | $147.285 | $148.13 | 8.37M |
| Oct 29, 2026 | $150.60 | $151.84 | $147.53 | $150.43 | 5.91M |
| Oct 28, 2026 | $148.90 | $149.935 | $146.28 | $147.94 | 8.57M |
| Oct 27, 2026 | $153.435 | $153.435 | $149.87 | $150.14 | 7.38M |
| Oct 26, 2026 | $155.835 | $155.85 | $151.35 | $153.14 | 5.58M |
| Oct 23, 2026 | $159.36 | $159.81 | $155.58 | $155.83 | 5.93M |
| Oct 22, 2026 | $157.55 | $164.73 | $157.385 | $161.10 | 7.06M |
| Oct 21, 2026 | $160.975 | $162.75 | $156.93 | $158.38 | 8.55M |
| Oct 20, 2026 | $163.51 | $166.38 | $162.68 | $163.92 | 7.52M |
| Oct 19, 2026 | $161.75 | $162.74 | $159.34 | $162.60 | 5.05M |
| Oct 16, 2026 | $167.21 | $168.25 | $162.64 | $163.45 | 6.37M |
| Oct 15, 2026 | $162.94 | $168.49 | $162.31 | $165.80 | 7.76M |
| Oct 14, 2026 | $156.78 | $160.75 | $156.27 | $160.68 | 6.73M |
| Oct 13, 2026 | $159.255 | $161.835 | $155.93 | $157.51 | 5.96M |
| Oct 12, 2026 | $160.285 | $161.96 | $157.99 | $158.43 | 4.48M |
| Oct 9, 2026 | $160.34 | $161.05 | $158.88 | $160.34 | 4.22M |
| Oct 8, 2026 | $154.62 | $160.68 | $154.26 | $159.97 | 7.78M |
| Oct 7, 2026 | $157.665 | $158.26 | $155.35 | $155.87 | 6.33M |
| Oct 6, 2026 | $158.54 | $160.50 | $155.335 | $157.63 | 7.15M |
| Oct 5, 2026 | $158.67 | $158.80 | $154.06 | $158.33 | 8.43M |
The latest Smart Investors Daily articles mentioning BKNG.
Company
Market Activity
Research & News
BKNG research
Company profile and research snapshot.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | BTIG | Buy | — |
| Oct 12, 2026 | Cantor Fitzgerald | Neutral | — |
| Oct 7, 2026 | Wells Fargo | Equal-Weight | — |
| Sep 30, 2026 | Truist Securities | Buy | — |
| Sep 24, 2026 | BTIG | Buy | — |
Generated Oct 31, 2026, 9:09 PM
Booking Holdings fell 1.53% today as investors await the company's November 3rd earnings call, with sentiment split between recognizing the stock's attractive valuation and concerns about execution on its 'Connected Trip' strategy. The modest decline appears driven by profit-taking ahead of a pivotal earnings announcement rather than negative fundamental news.
Bottom line: BKNG's modest 1.53% decline appears to be pre-earnings positioning rather than fundamental deterioration, as the company maintains a compelling valuation with a deep competitive moat in online travel. Investors should focus on November 3rd earnings results and the Connected Trip strategy execution as the key driver of near-term performance, while long-term demand trends in international travel remain supportive.
Yahoo · Oct 31, 2026
Marriott International (NASDAQ:MAR) is scheduled to report its earnings on Monday, November 2, 2026. The company has a market value of about $105.5 billion. Over the last twelve months it generated $26.9 billion in revenue and $4.2 billion in operating profit, with net income of $2.6 billion.
SeekingAlpha · Oct 31, 2026
Booking Holdings possesses a semi-monopolistic moat, global reach, and minimal incremental costs. Find out why BKNG stock is a strong buy.
Yahoo · Oct 31, 2026
Concerts are not only bringing fans to venues but are also increasingly becoming a reason for international travelers to plan a trip to Taiwan. With South Korean boy bands BIGBANG performing in Taipei in October and BTS heading to Kaohsiung in November, digital travel platform Agoda's latest search data shows growing international travel interest to Taiwan during these major K-pop concerts. Accommodation searches from international travelers to Kaohsiung during BTS' concert dates grew 3.6x compa
Yahoo · Oct 30, 2026
The S&P 500 (^GSPC) is often seen as a benchmark for strong businesses, but that doesn’t mean every stock is worth owning. Some companies face significant challenges, whether it’s stagnating growth, heavy debt, or disruptive new competitors.
Interpretive context generated from the platform’s current data sources.
Booking Holdings Inc. shares closed at $148.13, reflecting a daily decline of approximately 0.42%, per SID market data. The stock has experienced significant downward pressure across multiple timeframes, falling 7.58% over the past month and 23.13% over the trailing three months. Over the past year, BKNG has declined 97.23%, representing a substantial erosion of shareholder value. The stock currently trades well below both key moving averages, with the 50-day moving average at $171.26 and the 200-day moving average at $1,212.20, according to Massive/Polygon data. The 14-day relative strength index stands at 37.1, approaching oversold territory below the conventional 30 threshold. BKNG carries a beta of 1.254, indicating higher volatility relative to the broader market. Average daily trading volume registers at approximately 283,405 shares, while the company maintains a market capitalization of roughly $170.2 billion.
Booking Holdings Inc. currently trades at a price-to-earnings ratio of 33.89, positioning it at a premium relative to broader market averages, per SID market data. The PEG ratio stands at 5.19, suggesting the stock's earnings growth rate does not proportionally support its elevated P/E multiple, according to SEC filings. Notably, BKNG reports a negative price-to-book ratio of approximately -36.10, which indicates the company carries negative shareholder equity on its balance sheet — a characteristic often seen in companies with aggressive share buyback programs that have reduced book value below zero. As a Consumer Cyclical sector constituent, Booking Holdings remains exposed to macroeconomic fluctuations in travel demand. The company offers a modest dividend yield of 0.73%, reflecting a relatively recent initiation of capital returns to shareholders through dividends. These valuation metrics collectively indicate a stock trading at premium multiples despite its significant year-over-year price deterioration.
Booking Holdings Inc. registers a composite smart money score of 39 out of 100, generating a bearish signal, per SID market data. Institutional positioning scores a perfect 25 out of 25, indicating robust fund-level ownership and engagement with the stock. However, insider activity presents a markedly different picture, scoring 0 out of 25. According to SEC Form 4 filings, there have been 10 insider transactions over the past 90 days, all of which were sells with zero insider purchases recorded during that period. This unanimous selling pattern among company insiders contrasts sharply with the strong institutional commitment reflected in 13F filings. Dark pool activity scores 12.0 out of 25, suggesting moderate off-exchange trading interest. Congressional trading activity is minimal, registering just 1.6 out of 25. The divergence between institutional confidence and consistent insider selling creates a mixed signal that tilts the overall smart money composite firmly into bearish territory, warranting close monitoring of future insider transaction disclosures.
Booking Holdings Inc. delivered its most recent quarterly earnings result with actual earnings per share of $2.54, surpassing the consensus estimate of $2.44 by $0.10, representing a positive surprise of approximately 4.1%, according to company earnings reports. Looking ahead, analysts project earnings per share of $2.44 for the upcoming quarter with results expected on July 28, per analyst estimates. For subsequent quarters, consensus estimates climb to $4.49 and $4.50 for the periods reporting in early November and late October, respectively, reflecting anticipated seasonal strength in the travel booking cycle. The step-up from mid-year estimates near $2.44 to later-period estimates approaching $4.50 highlights the company's historically pronounced earnings seasonality, with peak travel periods driving materially higher profitability. The most recent earnings beat provides a modest positive data point, though future quarters remain subject to macroeconomic conditions affecting global travel demand.
Wall Street coverage of Booking Holdings Inc. reflects a moderately constructive but largely unchanged consensus, according to SID consensus data. Among the most recent analyst actions, BTIG reiterated its Buy rating on October 22, following a prior Buy reiteration on September 24, signaling sustained conviction from the firm. Truist Securities also maintained its Buy rating on September 30, per Wall Street analyst reports. On the neutral side, Cantor Fitzgerald reiterated its Neutral stance on October 12, while Wells Fargo maintained its Equal-Weight rating on October 7. Notably, none of the five most recent analyst actions involved a change in rating direction — all were reiterations of existing positions. The distribution shows two firms maintaining Buy ratings and two holding neutral-equivalent positions, creating a balanced but slightly positive skew. The absence of any downgrades during BKNG's significant price decline suggests analysts view current weakness as not fundamentally driven, though no firm has upgraded either.
The latest Smart Investors Daily articles mentioning BKNG.
