NYSE · TRU
Industrials · Consulting Services
$76.79
Up+$1.30 (+1.72%)
Updated Oct 31, 2026, 7:32 PM
SID Score
5.3/10
Composite research score
Smart Money
58/100
Neutral
Price performance · TRU
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
TRU closed at $76.79 after 21 trading sessions, up 21.04% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $74.78 | $77.64 | $74.78 | $76.79 | 3.43M |
| Oct 29, 2026 | $75.21 | $76.47 | $74.15 | $75.49 | 4.09M |
| Oct 28, 2026 | $74.41 | $76.23 | $73.40 | $74.31 | 4.94M |
| Oct 27, 2026 | $82.17 | $82.36 | $74.98 | $75.42 | 4.87M |
| Oct 26, 2026 | $78.12 | $81.27 | $77.63 | $79.62 | 3.85M |
| Oct 23, 2026 | $83.32 | $83.71 | $81.04 | $81.48 | 3.04M |
| Oct 22, 2026 | $79.88 | $83.86 | $78.17 | $83.46 | 3.9M |
| Oct 21, 2026 | $77.62 | $80.65 | $77.57 | $78.93 | 3.43M |
| Oct 20, 2026 | $75.62 | $78.71 | $74.60 | $78.23 | 4.31M |
| Oct 19, 2026 | $73.12 | $74.23 | $71.98 | $73.12 | 3.15M |
| Oct 16, 2026 | $74.90 | $75.89 | $72.68 | $74.08 | 3.52M |
| Oct 15, 2026 | $68.55 | $74.17 | $67.495 | $74.12 | 4.51M |
| Oct 14, 2026 | $66.42 | $67.74 | $65.73 | $66.94 | 3.54M |
| Oct 13, 2026 | $66.71 | $68.00 | $65.82 | $67.49 | 2.55M |
| Oct 12, 2026 | $64.82 | $66.13 | $63.38 | $66.07 | 2.57M |
| Oct 9, 2026 | $64.87 | $65.635 | $64.19 | $65.48 | 2.2M |
| Oct 8, 2026 | $62.47 | $65.03 | $62.3987 | $64.59 | 3.14M |
| Oct 7, 2026 | $63.55 | $64.29 | $61.78 | $62.82 | 2.81M |
| Oct 6, 2026 | $64.01 | $64.76 | $63.20 | $63.42 | 2.25M |
| Oct 5, 2026 | $63.34 | $64.83 | $62.955 | $63.82 | 2.99M |
| Oct 2, 2026 | $62.02 | $66.66 | $61.68 | $63.44 | 5.01M |
The latest Smart Investors Daily articles mentioning TRU.
Company
Market Activity
Research & News
TRU research
Company profile and research snapshot.
TransUnion, along with Equifax and Experian, is one of the three leading credit bureaus in the United States, providing the consumer information that is the basis for granting credit. The company also provides fraud detection, marketing, and analytical services. TransUnion operates in over 30 countries. About 20%-25% of its revenue comes from international markets.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 28, 2026 | Needham | Buy | — |
| Oct 28, 2026 | Stifel | Buy | — |
| Oct 28, 2026 | Goldman Sachs | Neutral | — |
| Oct 28, 2026 | Wells Fargo | Overweight | — |
| Oct 21, 2026 | UBS | Neutral | — |
No generated briefing is available yet.
Yahoo · Oct 22, 2026
Key TakeawaysEquifax shares rose 6% today after Argus upgraded the stock to Buy from Hold with a $200 price target. The upgrade adds to Tuesday’s third-quarter rally, when U.
Yahoo · Oct 22, 2026
More than half of U.S. business leaders reported increased scam and authorized fraud activity over the past year as fraudsters use AI to scale attacks and exploit trusted relationshipsCHICAGO, Oct. 22, 2026 (GLOBE NEWSWIRE) -- New findings from TransUnion’s (NYSE: TRU) latest global Top Fraud Trends Report show that fraudsters are increasingly exploiting the trust associated with legitimate identities and brands rather than creating fake ones. As the threat evolves, organizations face growing fi
Yahoo · Oct 21, 2026
For questions about this article or underlying research, email [email protected].
Yahoo · Oct 21, 2026
For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years later, marketers have become far more selective. So says Matt Spiegel, executive vice president of TruAudience Growth Strategy at TransUnion. The industry's evolution from broad demographic buying to data-driven precision may be one of the most significant changes chronicled during Beet.TV's two-decade journey documenting digital
Interpretive context generated from the platform’s current data sources.
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The latest Smart Investors Daily articles mentioning TRU.
