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NYSE · PG

The Procter & Gamble Company

Consumer Defensive · Household & Personal Products

$146.67

Up+$0.53 (+0.36%)

Updated Sep 16, 2026, 9:07 AM

SID Score

6.5/10

Composite research score

Smart Money

51/100

Neutral

Market cap
328.87B
P/E ratio
20.46
Dividend yield
2.85%
52-week range
$137.62 – $167.25
Volume
8.8M
Avg. volume
8.54M

Price performance

PG price history

1M range · 20 trading sessions · Daily adjusted prices

PG closed at $146.67 after 20 trading sessions, up 2.24% for the selected period.

Last close
$146.67
Period change
+2.24%
Period low
$142.64
Period high
$147.64
Daily close
View OHLC price history
PG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 15, 2026$144.78$147.22$143.92$146.678.8M
Sep 14, 2026$146.38$147.72$145.75$146.138.7M
Sep 11, 2026$143.715$145.49$143.5501$145.2711.53M
Sep 10, 2026$142.60$143.51$141.86$142.9710.93M
Sep 9, 2026$144.16$144.47$142.34$142.649.27M
Sep 8, 2026$145.595$146.16$144.30$145.588.33M
Sep 4, 2026$146.47$147.15$145.815$146.445.59M
Sep 3, 2026$147.68$148.22$146.50$146.926.11M
Sep 2, 2026$146.42$148.32$145.79$147.647.43M
Sep 1, 2026$145.76$148.359$145.0928$146.218.5M
Aug 31, 2026$143.44$145.90$142.50$145.1212.1M
Aug 28, 2026$143.25$144.40$143.01$143.785.87M
Aug 27, 2026$143.70$144.1499$142.71$143.147.82M
Aug 26, 2026$145.28$145.9316$144.50$145.008.25M
Aug 25, 2026$145.73$146.12$144.95$145.409.13M
Aug 24, 2026$145.24$146.796$145.00$146.607.06M
Aug 21, 2026$143.02$145.27$142.14$144.689.79M
Aug 20, 2026$144.47$144.92$142.56$142.9715.79M
Aug 19, 2026$144.30$146.225$143.62$144.3813.95M
Aug 18, 2026$143.28$144.4208$142.68$143.4512.75M

Latest PG news

The latest Smart Investors Daily articles mentioning PG.

PG research

Overview

Company profile and research snapshot.

Company profile

Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate north of $1 billion each in annual global sales, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$167.33
Implied upside
Analysts
15
PG recent ratings
DateFirmRatingTarget
Aug 7, 2026Argus ResearchHold
Jul 30, 2026CitigroupBuy
Jul 30, 2026HSBCHold
Jul 21, 2026BarclaysEqual-Weight
Jul 16, 2026JP MorganOverweight
Open full forecast

News briefing

Generated Sep 15, 2026, 9:25 PM

Why Is PG Up Today?

Procter & Gamble's modest 0.36% gain reflects steady investor confidence in the consumer staples giant, buoyed by recognition as a defensive dividend play and renewed focus on sustainability initiatives. While today's movement is incremental, the stock continues to benefit from its reputation as a reliable income generator and operational improvements across key business segments.

    Bottom line: PG's modest gain reflects its enduring appeal as a dividend aristocrat and defensive consumer staples holding, with positive sentiment supported by sustainability efforts and digital innovation initiatives. However, questions about Fabric & Home Care segment momentum and broader competitive pressures warrant careful monitoring of upcoming earnings and segment performance reports.

    Yahoo · Sep 15, 2026

    Jim Cramer on Procter & Gamble (PG): “They Don’t Have the Growth That I Want”

    Answering a caller’s query about The Procter & Gamble Company (NYSE:PG) during the lightning round of the September 10 episode of Mad Money, Jim Cramer said: It’s a tough stock. It’s a tough stock because they don’t have the growth that I want. They do have the 3% yield, but that’s not enough. So, I’m […]

    Yahoo · Sep 15, 2026

    In National Advertising Division Challenge, Zuru Voluntarily Modifies Challenged Incentivized Review Practices

    Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with the FTC’s Endorsement Guides for future incentivized review programs.New York, NY, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with th

    Yahoo · Sep 15, 2026

    Charmin Ultra Bamboo Team Wins Sustainability Squad Award

    CINCINNATI, OH / ACCESS Newswire / September 15, 2026 / Charmin Ultra Bamboo has been recognized with a 2026 Business Intelligence Group Sustainability Award in the Sustainability Squad category. The award recognizes teams delivering measurable sustainability progress through innovation, collaboration and business impact.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Procter & Gamble Stock Performance

    Procter & Gamble shares traded at $146.66, reflecting a modest daily gain of 0.09%, per SID market data. Over the trailing one-month period, the stock gained 1.47%, though the three-month return stands at negative 2.52%, indicating recent choppiness in price action. On a twelve-month basis, PG has returned 4.2%, underperforming broader equity indices. The stock currently sits just above its 50-day moving average of $146.26 but remains below its 200-day moving average of $149.81, according to Massive/Polygon technical data. The 14-day relative strength index reads 54.0, placing PG in neutral momentum territory. Average daily volume stands at approximately 8.54 million shares. With a beta of 0.382, the stock exhibits significantly lower volatility than the broader market, consistent with its Consumer Defensive sector classification and its $328.9 billion market capitalization.

    Procter & Gamble Valuation Analysis

    Procter & Gamble currently trades at a price-to-earnings ratio of 20.46, per SID market data, positioning it within a moderate valuation range for a large-cap Consumer Defensive name. However, the PEG ratio of 3.90 suggests the stock's earnings growth rate may not fully justify its current multiple, as values above 1.0 generally indicate limited growth relative to price. The price-to-book ratio stands at 6.44, reflecting the significant premium the market assigns to PG's portfolio of established consumer brands and intangible assets, according to SEC filings. The company offers a dividend yield of approximately 2.97%, providing meaningful income to shareholders and reinforcing its status as a defensive holding. Taken together, these metrics indicate PG commands a valuation premium typical of blue-chip staples companies, though the elevated PEG ratio warrants monitoring against forward earnings trajectory expectations.

    Smart Money Activity for PG

    Procter & Gamble's composite smart money score stands at 51 out of 100, registering a neutral signal, per SID market data. Institutional positioning scores a perfect 25 out of 25, reflecting strong sustained ownership among large fund managers, according to 13F institutional filings. Dark pool activity scores 13.5 out of 25, indicating moderate off-exchange transaction volume. Congressional trading interest registers at 12.8 out of 25, showing middling legislative portfolio activity. Insider sentiment, however, scores 0.0 out of 25, the lowest possible mark in that category. According to SEC Form 4 filings, company insiders executed 20 transactions over the past 90 days, comprising 6 purchases and 14 sales. The disparity between insider sells and buys represents a roughly 2.3-to-1 sell-to-buy ratio. This divergence between robust institutional conviction and notable insider selling activity creates the mixed composite reading that defines PG's current neutral smart money positioning.

    Procter & Gamble Earnings Outlook

    Procter & Gamble has demonstrated a consistent pattern of modest earnings beats in its most recently reported quarters. According to company earnings reports, PG posted earnings per share of $1.59 against analyst estimates of $1.56 for the quarter reported on April 24, delivering a positive surprise of $0.03. In the subsequent quarter reported on July 29, the company earned $1.43 per share versus the $1.42 consensus, a $0.01 beat. These results reflect PG's ability to manage margins and volumes effectively. Looking ahead, analyst estimates project earnings of $1.57 per share for the upcoming April report and $1.42 for the following July period. The forward estimates suggest relatively stable sequential earnings expectations. The narrow magnitude of recent surprises indicates that analyst models closely track PG's operational performance, leaving limited room for significant upside or downside deviation from consensus.

    Wall Street Analyst Ratings for PG

    Recent Wall Street analyst activity on Procter & Gamble reflects a shift toward more cautious sentiment, per SID consensus data. On August 7, Argus Research downgraded PG from Buy to Hold, marking a notable change from one of the stock's previously supportive voices. On July 30, HSBC similarly downgraded the stock from Buy to Hold, compounding the negative ratings momentum. That same day, Citigroup maintained its Buy rating, providing a counterbalance. Earlier in July, JP Morgan reiterated its Overweight rating on July 16, while Barclays maintained an Equal-Weight stance on July 21, according to Wall Street analyst reports. The pattern of two downgrades against two maintained positive ratings and one neutral maintenance creates a mixed but marginally deteriorating consensus picture. Two of the five most recent actions represent downgrades, suggesting growing caution among analysts regarding PG's near-term return potential at current valuation levels.