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NYSE · CLX

The Clorox Company

Consumer Defensive · Household & Personal Products

$88.00

Down-$0.67 (-0.76%)

Updated Oct 31, 2026, 7:29 PM

SID Score

5.9/10

Composite research score

Smart Money

58/100

Neutral

Market cap
12.54B
P/E ratio
15.94
Dividend yield
7.00%
52-week range
$79.12 – $128.90
Volume
3.87M
Avg. volume
1.99M

Price performance · CLX

CLX price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

CLX closed at $88.00 after 21 trading sessions, up 9.44% for the selected period.

Last close
$88.00
Period change
+9.44%
Period low
$80.41
Period high
$88.67
Daily close
View OHLC price history
CLX OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$90.02$90.78$87.44$88.003.87M
Oct 29, 2026$87.93$89.48$87.69$88.673.68M
Oct 28, 2026$85.63$87.29$85.25$86.842.36M
Oct 27, 2026$86.16$87.425$85.843$87.362.5M
Oct 26, 2026$86.22$87.69$86.21$86.762.06M
Oct 23, 2026$87.71$88.3593$85.87$86.401.98M
Oct 22, 2026$85.60$88.70$85.18$88.662.85M
Oct 21, 2026$87.06$87.22$84.43$84.772.12M
Oct 20, 2026$86.22$88.055$85.675$87.452.23M
Oct 19, 2026$85.70$86.27$84.54$85.562.12M
Oct 16, 2026$86.69$87.45$85.72$87.092.74M
Oct 15, 2026$85.24$87.67$85.22$86.203.06M
Oct 14, 2026$84.91$85.3812$83.8643$84.972.36M
Oct 13, 2026$85.25$85.2617$83.695$84.451.83M
Oct 12, 2026$83.48$84.54$82.88$84.351.7M
Oct 9, 2026$83.37$83.85$82.47$83.801.5M
Oct 8, 2026$82.16$83.76$81.73$83.442.74M
Oct 7, 2026$83.59$84.06$82.085$82.212.16M
Oct 6, 2026$82.94$84.73$82.37$83.523.09M
Oct 5, 2026$80.96$82.44$80.82$82.012.8M
Oct 2, 2026$81.25$81.4558$79.78$80.412.28M

Latest CLX news

The latest Smart Investors Daily articles mentioning CLX.

CLX research

Overview

Company profile and research snapshot.

Company profile

Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$125.00
Implied upside
—
Analysts
27
CLX recent ratings
DateFirmRatingTarget
Oct 19, 2026JP MorganUnderweight—
Oct 16, 2026BarclaysUnderweight—
Oct 15, 2026Morgan StanleyEqual-Weight—
Oct 14, 2026CitigroupNeutral—
Oct 13, 2026TD CowenHold—
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News briefing

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Yahoo · Oct 21, 2026

Kimberly-Clark vs. Clorox: The Higher Yield May Not Be the Better Dividend

Both Kimberly-Clark and Clorox are mid-overhaul, both pay yields above 4.5%, and both have dividend payout ratios that leave almost no cushion. When two consumer staples giants look this similar on paper, the differences hiding beneath the surface are exactly where income investors get hurt.

Yahoo · Oct 20, 2026

Clorox vs. Colgate: One Pays Nearly 6%, but Is It a Dividend Trap?

Clorox's nearly 6% yield towers over Colgate's modest payout, making it look like a retiree's dream income stock. But a closer look at the balance sheet and cash flow tells a very different story about which company actually deserves a place in your portfolio.

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