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Smart Investors Daily
MA

NYSE · MAX

MediaAlpha, Inc.

Communication Services · Internet Content & Information

$14.75

Up+$0.62 (+4.39%)

Updated Nov 2, 2026, 1:36 PM

SID Score

6.2/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
858.24M
P/E ratio
-647.91
Dividend yield
0.00%
52-week range
$7.91 – $14.87
Volume
2.02M
Avg. volume
560.85K

Price performance · MAX

MAX price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

MAX closed at $14.75 after 20 trading sessions, up 53.01% for the selected period.

Last close
$14.75
Period change
+53.01%
Period low
$9.64
Period high
$14.75
Daily close
View OHLC price history
MAX OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$14.00$14.87$13.8143$14.752.02M
Oct 29, 2026$14.04$14.565$13.2801$14.132.96M
Oct 28, 2026$12.07$12.13$11.47$11.72919.73K
Oct 27, 2026$11.78$12.185$11.565$11.771.05M
Oct 26, 2026$11.94$12.00$11.55$11.88523.89K
Oct 23, 2026$12.30$12.35$11.75$11.90707.78K
Oct 22, 2026$11.69$12.47$11.69$12.41842.25K
Oct 21, 2026$11.68$11.73$11.48$11.52558.51K
Oct 20, 2026$11.44$11.93$11.40$11.79784.58K
Oct 19, 2026$11.37$11.59$11.18$11.30629.3K
Oct 16, 2026$11.77$11.78$11.39$11.50775.76K
Oct 15, 2026$10.75$11.83$10.75$11.681.46M
Oct 14, 2026$10.36$10.645$10.26$10.64823.72K
Oct 13, 2026$10.17$10.655$9.9201$10.47810.6K
Oct 12, 2026$10.12$10.275$9.89$10.06678.95K
Oct 9, 2026$10.68$11.03$9.99$10.091.02M
Oct 8, 2026$9.68$10.68$9.68$10.682.1M
Oct 7, 2026$9.64$9.785$9.57$9.671.3M
Oct 6, 2026$9.70$9.85$9.585$9.68982.9K
Oct 5, 2026$9.55$9.78$9.47$9.641.05M

Latest MAX news

The latest Smart Investors Daily articles mentioning MAX.

MAX research

Overview

Company profile and research snapshot.

Company profile

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$13.50
Implied upside
—
Analysts
—
MAX recent ratings
DateFirmRatingTarget
Oct 29, 2026JP MorganNeutral—
Oct 29, 2026Canaccord GenuityBuy—
Oct 29, 2026RBC CapitalOutperform—
Oct 29, 2026Goldman SachsNeutral—
Oct 14, 2026Goldman SachsNeutral—
Open full forecast

News briefing

No generated briefing is available yet.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.