Fintel · Sep 11, 2026
NYSE · BFH
Bread Financial Holdings, Inc.
Financial Services · Financial - Credit Services
$107.65
Down-$1.58 (-1.45%)
Updated Sep 16, 2026, 11:01 AM
SID Score
7.2/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 3.39B
- P/E ratio
- 7.32
- Dividend yield
- 0.80%
- 52-week range
- $53.83 – $114.53
- Volume
- 732.09K
- Avg. volume
- 752.55K
Price performance
BFH price history
1M range · 20 trading sessions · Daily adjusted prices
BFH closed at $107.65 after 20 trading sessions, down 3.11% for the selected period.
- Last close
- $107.65
- Period change
- -3.11%
- Period low
- $102.05
- Period high
- $111.10
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $110.06 | $110.22 | $105.32 | $107.65 | 732.09K |
| Sep 14, 2026 | $108.65 | $109.45 | $106.99 | $109.23 | 469.36K |
| Sep 11, 2026 | $109.27 | $111.43 | $104.185 | $106.37 | 545.2K |
| Sep 10, 2026 | $108.14 | $108.15 | $105.405 | $106.86 | 508.2K |
| Sep 9, 2026 | $106.64 | $108.50 | $106.05 | $107.40 | 394.11K |
| Sep 8, 2026 | $109.57 | $110.84 | $107.185 | $108.20 | 352.42K |
| Sep 4, 2026 | $107.07 | $110.97 | $107.05 | $110.87 | 712.89K |
| Sep 3, 2026 | $107.97 | $109.64 | $106.4361 | $108.79 | 408.75K |
| Sep 2, 2026 | $103.27 | $107.34 | $103.27 | $106.48 | 427.16K |
| Sep 1, 2026 | $103.00 | $105.08 | $100.77 | $102.05 | 457.2K |
| Aug 31, 2026 | $105.35 | $105.71 | $103.97 | $104.47 | 538.24K |
| Aug 28, 2026 | $108.67 | $109.13 | $105.65 | $105.74 | 476.69K |
| Aug 27, 2026 | $106.98 | $108.45 | $106.28 | $108.03 | 205.6K |
| Aug 26, 2026 | $107.61 | $108.27 | $104.88 | $107.56 | 353.55K |
| Aug 25, 2026 | $107.99 | $109.02 | $106.07 | $107.63 | 299.91K |
| Aug 24, 2026 | $105.89 | $108.54 | $105.12 | $105.19 | 285.95K |
| Aug 21, 2026 | $104.54 | $106.99 | $104.54 | $105.91 | 432.09K |
| Aug 20, 2026 | $108.14 | $108.14 | $102.02 | $103.18 | 927.12K |
| Aug 19, 2026 | $111.74 | $112.09 | $108.34 | $108.51 | 390.4K |
| Aug 18, 2026 | $110.78 | $112.05 | $110.01 | $111.10 | 374.71K |
Latest BFH news
The latest Smart Investors Daily articles mentioning BFH.
Stock researchCompany · Overview
BFH research
Overview
Company profile and research snapshot.
Company profile
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $68.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 11, 2026 | Wells Fargo | Equal-Weight | — |
| Aug 25, 2026 | Wolfe Research | Outperform | — |
| Aug 3, 2026 | UBS | Buy | — |
| Jul 28, 2026 | Evercore ISI Group | Outperform | — |
| Jul 24, 2026 | RBC Capital | Sector Perform | — |
News briefing
No generated briefing is available yet.
Yahoo · Sep 11, 2026
Is Ames National (ATLO) Outperforming Other Finance Stocks This Year?
Here is how Ames National (ATLO) and Bread Financial Holdings (BFH) have performed compared to their sector so far this year.
Benzinga · Sep 11, 2026
Wells Fargo Initiates Coverage On Bread Financial Holdings with Equal-Weight Rating, Announces Price Target of $115
Wells Fargo analyst Donald Fandetti initiates coverage on Bread Financial Holdings (NYSE:BFH) with a Equal-Weight rating and announces Price Target of $115.
Yahoo · Sep 10, 2026
Q2 Earnings Recap: Bread Financial (NYSE:BFH) Tops Credit Card Stocks
The end of the earnings season is always a good time to take a step back and see who shined (and who didn’t). Let’s take a look at how credit card stocks fared in Q2, starting with Bread Financial (NYSE:BFH).
AI research layers
Interpretive context generated from the platform’s current data sources.
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