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Bread Financial Holdings, Inc. logo

NYSE · BFH

Bread Financial Holdings, Inc.

Financial Services · Financial - Credit Services

$103.41

Down-$2.25 (-2.13%)

Updated Nov 1, 2026, 3:23 AM

SID Score

7.0/10

Composite research score

Smart Money

58/100

Neutral

Market cap
3.39B
P/E ratio
7.32
Dividend yield
0.83%
52-week range
$59.26 – $114.53
Volume
613.58K
Avg. volume
752.55K

Price performance · BFH

BFH price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

BFH closed at $103.41 after 20 trading sessions, up 4.56% for the selected period.

Last close
$103.41
Period change
+4.56%
Period low
$97.64
Period high
$108.63
Daily close
View OHLC price history
BFH OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$104.03$104.83$101.72$103.41613.58K
Oct 29, 2026$106.09$107.278$105.01$105.66845.84K
Oct 28, 2026$102.86$105.39$102.03$104.73527.19K
Oct 27, 2026$103.09$103.555$102.05$102.61246.9K
Oct 26, 2026$101.09$102.71$101.00$101.72373.73K
Oct 23, 2026$100.67$102.91$98.685$99.89687.77K
Oct 22, 2026$106.50$109.43$101.5301$102.451.02M
Oct 21, 2026$106.34$108.68$105.985$108.63863.02K
Oct 20, 2026$102.17$105.835$102.17$104.61765.51K
Oct 19, 2026$102.20$103.735$101.11$102.45498.89K
Oct 16, 2026$102.12$103.60$101.685$102.56589.35K
Oct 15, 2026$99.49$101.83$98.15$101.31468.11K
Oct 14, 2026$100.28$100.755$97.66$98.96441.63K
Oct 13, 2026$101.98$103.77$100.54$102.31390.05K
Oct 12, 2026$100.55$102.95$100.55$101.63414.36K
Oct 9, 2026$100.25$102.13$99.375$100.58715.05K
Oct 8, 2026$97.09$101.235$96.82$100.73571.21K
Oct 7, 2026$97.09$98.395$96.60$97.64494.7K
Oct 6, 2026$99.73$99.73$97.365$97.80706.79K
Oct 5, 2026$97.88$100.16$96.15$98.90417.77K

Latest BFH news

The latest Smart Investors Daily articles mentioning BFH.

Stock researchCompany · Overview

BFH research

Overview

Company profile and research snapshot.

Company profile

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$68.50
Implied upside
—
Analysts
—
BFH recent ratings
DateFirmRatingTarget
Oct 23, 2026TD CowenHold—
Oct 23, 2026BarclaysEqual-Weight—
Oct 6, 2026TD CowenHold—
Oct 5, 2026BarclaysEqual-Weight—
Oct 1, 2026Evercore ISI GroupOutperform—
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News briefing

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Yahoo · Oct 24, 2026

Learn Why The Bull Case For Bread Financial Holdings (BFH) Could Change Following Earnings Beat

Bread Financial Holdings reported Q3 2026 results with US$1.02b in revenue and earnings per share ahead of analyst expectations, supported by loan growth, partner renewals and better credit metrics. The board paired these results with a 9% increase in the common dividend and ongoing preferred payouts, which signals confidence in Bread Financial Holdings’ capital position and earnings capacity. We will look at how Bread Financial Holdings’ investment narrative is shaped by its earnings beat...

Yahoo · Oct 24, 2026

Bread Financial (BFH) Stock May Be Undervalued After Earnings Beat

Bread Financial Holdings has seen its share price climb sharply in recent years, which naturally puts a spotlight on whether the current valuation is still grounded in what the business earns. With fresh partnership news and earnings headlines in the mix, the question now is how much of that share performance can be traced back to the company’s underlying profit power. Over the past 3 years the stock has delivered a very large 292.1% return, so a lot of future expectations are already...

Yahoo · Oct 24, 2026

Bread Financial Holdings (BFH) Looks Repriced As Strong Q3 And New Guidance Reset The Story

Bread Financial Holdings (BFH) has put fresh numbers on the table, issuing new 2026 guidance, reporting third quarter results that topped Wall Street forecasts, and lifting its common dividend. The current US$99.89 share price has pulled back over the past week and quarter. However, the year-to-date share price return of 32.66% and a 1-year total shareholder return of 54.24% suggest momentum has been strong as guidance, credit trends and partner renewals reshape how investors view Bread...

Yahoo · Oct 24, 2026

Why Bread Financial (BFH) stock is down today

Shares of financial services company Bread Financial (NYSE:BFH) fell 3% in the afternoon session after investors continued to sell the stock after the company reported third-quarter 2026 results with a net interest margin below analyst forecasts. According to the company’s earnings materials, Bread Financial’s net interest margin was 18.9%, 17 basis points below the 19.1% consensus and essentially flat with a year earlier, though it widened from the prior quarter on the usual seasonal pattern. R

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