Yahoo · Oct 30, 2026
VST or SO: Which Utility Stock Offers Stronger Growth Potential?
Vistra offers a cheaper valuation, but The Southern Company leads in dividends, debt management, profitability and stock performance.
NASDAQ · SO
The Southern Company
Utilities · Regulated Electric
$93.71
Up+$0.72 (+0.77%)
Updated Oct 31, 2026, 8:14 PM
SID Score
6.8/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 93.18B
- P/E ratio
- 20.94
- Dividend yield
- 3.14%
- 52-week range
- $81.69 – $99.58
- Volume
- 6.07M
- Avg. volume
- 6.55M
Price performance · SO
SO price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
SO closed at $93.71 after 21 trading sessions, up 11.93% for the selected period.
- Last close
- $93.71
- Period change
- +11.93%
- Period low
- $83.72
- Period high
- $93.82
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $93.99 | $94.35 | $93.47 | $93.71 | 6.07M |
| Oct 29, 2026 | $92.79 | $93.40 | $92.21 | $92.99 | 4.28M |
| Oct 28, 2026 | $92.37 | $92.88 | $91.28 | $91.52 | 5.23M |
| Oct 27, 2026 | $92.42 | $92.665 | $91.84 | $92.65 | 3.07M |
| Oct 26, 2026 | $92.845 | $93.395 | $92.22 | $92.57 | 4.7M |
| Oct 23, 2026 | $93.68 | $94.04 | $92.68 | $92.89 | 5.1M |
| Oct 22, 2026 | $91.08 | $93.88 | $90.99 | $93.82 | 8.16M |
| Oct 21, 2026 | $90.77 | $91.01 | $90.26 | $90.39 | 4.65M |
| Oct 20, 2026 | $90.00 | $91.03 | $89.70 | $90.71 | 6.2M |
| Oct 19, 2026 | $90.72 | $90.9459 | $89.25 | $89.27 | 5.21M |
| Oct 16, 2026 | $89.73 | $91.22 | $89.20 | $91.18 | 8.27M |
| Oct 15, 2026 | $91.00 | $91.00 | $89.02 | $89.18 | 8.55M |
| Oct 14, 2026 | $88.29 | $89.645 | $87.3964 | $89.38 | 7.26M |
| Oct 13, 2026 | $87.53 | $88.34 | $86.24 | $88.11 | 6.57M |
| Oct 12, 2026 | $86.22 | $87.075 | $85.735 | $87.04 | 3.39M |
| Oct 9, 2026 | $85.94 | $86.225 | $85.71 | $86.17 | 3.13M |
| Oct 8, 2026 | $85.32 | $86.23 | $84.945 | $86.15 | 5.99M |
| Oct 7, 2026 | $85.50 | $86.0102 | $85.185 | $85.44 | 5.63M |
| Oct 6, 2026 | $84.20 | $85.52 | $84.14 | $85.44 | 5.77M |
| Oct 5, 2026 | $83.75 | $84.385 | $83.17 | $83.79 | 6.57M |
| Oct 2, 2026 | $83.72 | $84.31 | $83.59 | $83.72 | 7.8M |
Latest SO news
The latest Smart Investors Daily articles mentioning SO.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SO research
Overview
Company profile and research snapshot.
Company profile
Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $97.60
- Implied upside
- —
- Analysts
- 17
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | HSBC | Buy | — |
| Oct 21, 2026 | Morgan Stanley | Underweight | — |
| Oct 20, 2026 | Jefferies | Hold | — |
| Oct 16, 2026 | Barclays | Equal-Weight | — |
| Oct 15, 2026 | Truist Securities | Hold | — |
News briefing
Generated Oct 31, 2026, 7:08 PM
Why Is SO Up Today? Grid Modernization Gains and Upcoming Earnings Fuel Modest Optimism
Southern Company (SO) edged up 0.77% today as investors digested multiple positive developments including recognition for grid modernization initiatives and anticipation ahead of next week's earnings release. The modest rally reflects growing confidence in the utility's strategic positioning and operational improvements, though the market remains cautiously optimistic pending earnings confirmation.
Bottom line: Southern Company appears well-positioned heading into earnings with recognition for innovation, strategic organizational adjustments, and anticipated earnings growth supporting today's modest rally. However, investors should await next week's earnings results and forward guidance to confirm whether management's initiatives translate into concrete operational and financial improvements that justify valuation relative to sector peers.
Yahoo · Oct 30, 2026
2026 Fortnightly Top Innovators Awards Recognize Breakthroughs in Grid Modernization, Resilience, and Load Growth Solutions
Top Honors Awarded to ComEd, National Grid, Southern Company, TS Conductor, and VeoliaWASHINGTON, D.C., Oct. 30, 2026 (GLOBE NEWSWIRE) -- Five organizations — ComEd, National Grid, Southern Company, TS Conductor, and Veolia — have been named winners of the 2026 Fortnightly Top Innovators Awards. Their winning projects demonstrate practical, high-impact innovation across some of the utility industry’s most pressing challenges, including grid modernization, resilience, AI and cybersecurity, resour
Yahoo · Oct 30, 2026
Southern Company aligns leadership, operations to serve growth, develop talent and prepare for the future
Southern Company Chairman, President and CEO Chris Womack, today announced several executive leadership changes designed to position the company to continue serving growing energy needs, execute significant infrastructure investments and respond to rapidly evolving technologies and customer needs.
Yahoo · Oct 30, 2026
PPL (PPL) Earnings Expected to Grow: Should You Buy?
PPL (PPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
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