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Smart Investors Daily
RE

NASDAQ · REAL

The RealReal, Inc.

Consumer Cyclical · Luxury Goods

$12.70

Up+$0.90 (+7.11%)

Updated Nov 4, 2026, 6:46 PM

SID Score

5.8/10

Composite research score

Smart Money

58/100

Neutral

Market cap
4.14B
P/E ratio
-57.89
Dividend yield
0.00%
52-week range
$8.05 – $13.82
Volume
4.71M
Avg. volume
3.77M

Price performance · REAL

REAL price history

1M range · 0 trading sessions · Daily adjusted prices

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Latest REAL news

The latest Smart Investors Daily articles mentioning REAL.

REAL research

Overview

Company profile and research snapshot.

Company profile

The RealReal is the largest pure-play luxury resale platform in the US, generating $1.8 billion in 2024 gross merchandise volume and addressing a niche (personal luxury resale) that had previously been serviced by inefficient upscale boutiques and local pawn shops. The company generates revenue via consignment and first-party sales on its online marketplace, and through a small volume of direct sales. With a hands-on approach that actively sources inventory and authenticates every item on its platform, The RealReal is able to justify much higher take rates than peers, working out to roughly 36% of net merchandise value in 2024, which excludes returns, cancellations, and first-party sales.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$14.75
Implied upside
—
Analysts
—
REAL recent ratings
DateFirmRatingTarget
Oct 22, 2026UBSNeutral—
Oct 16, 2026Roth CapitalBuy—
Sep 17, 2026BTIGBuy—
Aug 7, 2026UBSNeutral—
Jun 3, 2026BTIGBuy—
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Yahoo · Nov 1, 2026

RealReal (REAL) Raised Guidance On Strong Q3 Results, Is The Stock Still Undervalued?

RealReal (REAL) just delivered a material earnings surprise for Q3 2026, pairing record gross merchandise value and higher order volumes with a swing to positive net income and a higher full year revenue outlook. RealReal’s Q3 surprise lands after a choppy run for the stock, with a 34.38% 1 month share price return and a 10.33% 7 day gain offsetting a year to date share price decline of 24.30% and a 1 year total shareholder return that is still slightly negative. The latest move comes on the...

AI research layers

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