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NASDAQ · NOW

ServiceNow, Inc.

Technology · Software - Application

$105.12

Down-$4.55 (-4.15%)

Updated Oct 31, 2026, 11:43 PM

SID Score

4.5/10

Composite research score

Smart Money

50/100

Neutral

Market cap
180.01B
P/E ratio
104.21
Dividend yield
0.00%
52-week range
$81.24 – $159.50
Volume
35.23M
Avg. volume
1.41M

Price performance · NOW

NOW price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

NOW closed at $105.12 after 21 trading sessions, down 21.77% for the selected period.

Last close
$105.12
Period change
-21.77%
Period low
$105.12
Period high
$158.96
Daily close
View OHLC price history
NOW OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$109.13$109.90$103.511$105.1235.23M
Oct 29, 2026$120.905$121.50$108.68$109.6776.43M
Oct 28, 2026$151.60$155.15$148.22$150.1328.79M
Oct 27, 2026$156.10$157.125$152.88$154.7813.48M
Oct 26, 2026$158.55$159.30$155.00$158.1814.74M
Oct 23, 2026$156.38$159.50$153.7201$158.9611.1M
Oct 22, 2026$154.25$157.60$153.565$157.0017.41M
Oct 21, 2026$149.64$153.98$148.395$153.1213.07M
Oct 20, 2026$148.08$150.04$146.31$149.5410.8M
Oct 19, 2026$141.09$145.48$140.70$145.369.56M
Oct 16, 2026$151.92$154.20$139.941$141.9715.53M
Oct 15, 2026$139.65$149.34$139.58$148.5717.63M
Oct 14, 2026$139.49$142.7999$138.3871$139.9813.37M
Oct 13, 2026$140.19$145.17$138.16$138.6113.21M
Oct 12, 2026$145.54$148.1355$139.76$140.329.63M
Oct 9, 2026$141.26$142.4665$139.43$140.866.29M
Oct 8, 2026$139.25$142.51$135.58$139.7511.83M
Oct 7, 2026$139.50$140.80$137.49$137.878.04M
Oct 6, 2026$138.46$140.60$136.18$137.979.48M
Oct 5, 2026$135.22$137.90$134.15$136.087.84M
Oct 2, 2026$139.415$139.5675$133.47$134.388.86M

Latest NOW news

The latest Smart Investors Daily articles mentioning NOW.

NOW research

Overview

Company profile and research snapshot.

Company profile

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$1,172.71
Implied upside
—
Analysts
33
NOW recent ratings
DateFirmRatingTarget
Oct 29, 2026JP MorganOverweight—
Oct 29, 2026RBC CapitalOutperform—
Oct 29, 2026Wells FargoOverweight—
Oct 29, 2026BarclaysOverweight—
Oct 29, 2026Truist SecuritiesBuy—
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News briefing

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Yahoo · Oct 31, 2026

3 Cybersecurity Stocks Investors May Revisit After The Binance Hack

A $6.3b crypto heist hitting Binance has thrown a harsh spotlight on digital security, counterparty risk and who ultimately pays when online defences fail. Headlines focus on crypto, but the ripple effects extend far wider and could reshape how investors think about cybersecurity exposure. This article walks through three stocks from our Cybersecurity Providers screener that appear closely tied to the story, and explains why their role in this shift may matter for your portfolio. The stocks...

AI research layers

Interpretive context generated from the platform’s current data sources.

ServiceNow, Inc. Stock Performance

ServiceNow, Inc. shares closed at $105.12, reflecting a daily gain of 1.07% but significant weakness across longer time horizons, per SID market data. Over the past month, the stock has declined 23.69%, while the three-month return stands at negative 7.94%. On a trailing twelve-month basis, NOW has lost 29.36%, underperforming the broader technology sector. The stock is currently trading well below both key moving averages, sitting 24.19% under its 50-day moving average of $138.68 and 8.03% below its 200-day moving average of $114.29, according to Massive/Polygon technical data. The 14-day relative strength index registers at 30.2, placing NOW at the edge of oversold territory. The company's beta of 0.972 indicates roughly market-level volatility. Average daily trading volume stands at approximately 1.41 million shares, supporting a market capitalization of $180.01 billion.

ServiceNow, Inc. Valuation Analysis

ServiceNow currently trades at a price-to-earnings ratio of 104.21, reflecting a substantial premium relative to the broader technology sector, per SID market data. The PEG ratio stands at 26.18, suggesting the stock's elevated earnings multiple is not fully supported by its current growth trajectory, according to SEC filings. The price-to-book ratio registers at 15.96, indicating the market continues to assign significant value to ServiceNow's intangible assets, brand equity, and platform capabilities well above tangible book value. The company does not pay a dividend, consistent with its growth-oriented capital allocation strategy. Despite the recent pullback of nearly 30% over the past year, these valuation multiples remain elevated by historical standards. The $180 billion market capitalization positions ServiceNow among the largest enterprise software companies globally. Investors should note that premium valuations in the technology sector require sustained revenue and earnings growth for justification.

Smart Money Activity for NOW

ServiceNow's composite smart money score stands at 50 out of 100, generating a neutral signal, per SID market data. Institutional positioning is the strongest component, scoring a perfect 25 out of 25, indicating robust ownership and conviction from major fund managers based on 13F institutional filings. In contrast, insider activity scores 0 out of 25, the lowest possible reading. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, comprising 9 purchases and 11 sales, reflecting a slight net selling bias among corporate officers and directors. Dark pool activity registers at 12.5 out of 25, suggesting moderate levels of off-exchange institutional trading interest. Congressional trading activity scores 12 out of 25, indicating some legislative member involvement in NOW shares. The divergence between maximum institutional conviction and minimal insider confidence creates a mixed signal landscape, with large asset managers maintaining positions while company insiders have modestly reduced exposure during the stock's recent decline.

ServiceNow, Inc. Earnings Outlook

ServiceNow has demonstrated a consistent pattern of exceeding analyst expectations across recent quarters, according to company earnings reports. In the most recent reported quarter ending October 2026, the company posted earnings of $1.00 per share against estimates of $0.93, delivering a positive surprise of $0.07. The prior quarter showed even stronger outperformance, with actual earnings of $0.90 versus the $0.76 consensus estimate, a $0.14 beat. The April 2026 quarter produced the largest surprise, as ServiceNow reported $0.97 per share compared to estimates of $0.80, surpassing expectations by $0.17. The upcoming quarter carries a consensus estimate of $0.8915 per share, per analyst estimates. Across the three reported quarters, ServiceNow beat estimates by an average of $0.127 per share. This consistent earnings outperformance contrasts with the stock's significant price deterioration, suggesting the recent decline may be driven by factors beyond fundamental operating results.

Wall Street Analyst Ratings for NOW

Wall Street consensus remains firmly bullish on ServiceNow despite the stock's recent underperformance, according to SID consensus data. In the most recent round of analyst updates dated October 29, 2026, all five covering firms reiterated their positive ratings. JP Morgan maintained its Overweight rating, while RBC Capital reaffirmed its Outperform designation, per Wall Street analyst reports. Wells Fargo and Barclays both continued their Overweight recommendations, and Truist Securities reiterated its Buy rating. Notably, none of these analysts downgraded or adjusted their ratings despite NOW's 23.69% decline over the prior month, indicating continued institutional conviction in the company's long-term fundamentals. The unanimous positive stance across five major investment banks represents a strong consensus rarely seen following such substantial price declines. All five ratings were maintained at their prior levels rather than initiated fresh, suggesting established coverage relationships and sustained analytical confidence in ServiceNow's enterprise software platform and growth trajectory.