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NASDAQ · CRM

Salesforce, Inc.

Technology · Software - Application

$229.17

Down-$1.73 (-0.75%)

Updated Nov 1, 2026, 1:06 AM

SID Score

6.4/10

Composite research score

Smart Money

52/100

Neutral

Market cap
250.77B
P/E ratio
34.69
Dividend yield
0.90%
52-week range
$146.32 – $268.27
Volume
7.89M
Avg. volume
8.62M

Price performance · CRM

CRM price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

CRM closed at $229.17 after 20 trading sessions, down 0.27% for the selected period.

Last close
$229.17
Period change
-0.27%
Period low
$224.56
Period high
$250.29
Daily close
View OHLC price history
CRM OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$231.34$234.62$227.684$229.177.89M
Oct 29, 2026$230.16$233.9669$225.04$230.907.69M
Oct 28, 2026$237.52$244.64$237.01$242.116.6M
Oct 27, 2026$245.20$248.08$240.63$240.897.59M
Oct 26, 2026$247.76$250.99$243.43$247.615.69M
Oct 23, 2026$248.59$249.41$242.30$248.575.84M
Oct 22, 2026$244.60$252.42$242.70$250.299.75M
Oct 21, 2026$241.40$244.18$237.23$241.785.43M
Oct 20, 2026$235.75$244.1443$235.60$242.438.14M
Oct 19, 2026$238.475$243.01$236.90$242.457.04M
Oct 16, 2026$250.51$251.94$237.26$240.708.35M
Oct 15, 2026$238.50$247.18$238.02$246.748.74M
Oct 14, 2026$238.40$240.11$233.59$235.956.16M
Oct 13, 2026$235.995$245.06$234.70$238.019.08M
Oct 12, 2026$236.65$240.90$231.48$233.928.88M
Oct 9, 2026$229.60$230.71$226.66$229.134.68M
Oct 8, 2026$225.46$227.95$220.29$227.806.19M
Oct 7, 2026$225.24$226.50$221.53$224.565.19M
Oct 6, 2026$231.75$233.00$222.89$224.997.3M
Oct 5, 2026$234.43$235.02$227.8106$229.796.37M

Latest CRM news

The latest Smart Investors Daily articles mentioning CRM.

CRM research

Overview

Company profile and research snapshot.

Company profile

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$324.17
Implied upside
—
Analysts
37
CRM recent ratings
DateFirmRatingTarget
Oct 21, 2026Cantor FitzgeraldOverweight—
Oct 21, 2026DA DavidsonNeutral—
Oct 12, 2026B of A SecuritiesBuy—
Sep 18, 2026Stephens & Co.Equal-Weight—
Sep 18, 2026CitizensMarket Outperform—
Open full forecast

News briefing

Generated Oct 31, 2026, 9:16 PM

Why Is CRM Down Today?

Salesforce shares declined 0.75% today as the market digests a mixed bag of news featuring strategic acquisitions, AI initiatives, and an upcoming earnings report. While the company continues aggressive expansion and maintains focus on AI-driven products, investors appear cautious ahead of earnings guidance, and broader software sector weakness may be weighing on sentiment.

    Bottom line: Salesforce faces a critical inflection point where strategic initiatives and AI ambitions clash with investor demands for near-term profitability and margin expansion. The modest 0.75% decline reflects balanced uncertainty—executives are executing well on M&A and innovation, but the market is waiting for concrete proof that AI investments translate to operating leverage before re-rating the stock higher. Watch the forthcoming earnings report closely for guidance tone and margin guidance; a conservative outlook could extend weakness, while confident forward guidance backed by concrete AI ROI could reverse sentiment.

    Yahoo · Oct 31, 2026

    5 must-read analyst questions from Everforth’s Q3 earnings call

    Everforth’s third quarter results were well received by the market, reflecting steady revenue growth and stronger-than-expected non-GAAP profitability. Management cited sustained investment in AI, IT modernization, and cloud transformation services as key demand drivers, with CEO Theodore Hanson highlighting that “our partnerships with Workday, Salesforce, ServiceNow and other technology leaders provide us with platform expertise required to move these AI-enabled technologies into production.” T

    Yahoo · Oct 31, 2026

    Presentations.AI Launches AI Sales Enablement Deck Generator With Salesforce to PowerPoint Automation, Live Presentation Refresh, Editable PowerPoint Export and a Presentation API at $0.10 Per Slide

    Revenue teams can now generate prospect-specific sales decks from one approved master and connected CRM records, automate presentation updates from Salesforce, HubSpot, Pipedrive, Looker, Tableau, Mixpanel, Google Sheets, Snowflake and BigQuery, govern changes through three approval modes, and create branded PowerPoint files through a REST API priced at $0.10 per slide with a 50% launch discount for three months AI Sales Enablement Deck Generator by Presentations.AI Presentations.AI’s AI sales e

    Yahoo · Oct 30, 2026

    Earnings Beat May Change The Case For Bandwidth Stock

    Bandwidth reported third quarter 2026 sales of US$234.02 million and net income of US$5.25 million, with management lifting full year revenue guidance to a range of US$905 million to US$910 million and amending its credit facility to expand revolving commitments to US$200 million. The expanded global contact center partnership with Salesforce, together with a larger and longer dated credit line, indicates that management is positioning Bandwidth for higher cloud communications demand and...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Salesforce, Inc. Stock Performance

    Salesforce, Inc. shares closed at $229.17, gaining 0.98% in the latest session, per SID market data. Despite the daily uptick, the stock has declined 3.18% over the past month and trades below its 50-day moving average of $238.90, indicating near-term weakness. However, the three-month return of 23.24% reflects a significant rally from recent lows, while the trailing twelve-month performance shows a decline of 12.83%. The 14-day relative strength index sits at 45.9, suggesting the stock is in neutral territory without immediate overbought or oversold conditions. According to Massive/Polygon data, average daily trading volume stands at approximately 8.62 million shares. Salesforce carries a beta of 1.253, indicating higher volatility relative to the broader market. The stock currently trades 16.6% above its 200-day moving average of $196.46, maintaining its longer-term uptrend despite recent softness.

    Salesforce, Inc. Valuation Analysis

    Salesforce commands a market capitalization of approximately $250.77 billion, according to SID market data. The stock trades at a price-to-earnings ratio of 34.69, a premium relative to the broader market, reflecting expectations for continued growth in the cloud enterprise software segment. The PEG ratio stands at 4.09, per SEC filings and consensus estimates, suggesting the current valuation may be stretched relative to projected earnings growth rates. Salesforce's price-to-book ratio of 4.17 indicates investors are paying a meaningful premium over the company's net asset value, consistent with the capital-light nature of its SaaS business model. The company has introduced a dividend program, currently yielding approximately 0.63%. This dividend initiation marked a notable shift in Salesforce's capital allocation strategy, signaling management's confidence in sustained free cash flow generation. The Technology sector peer group provides important context for evaluating these multiples against comparable high-growth software companies.

    Smart Money Activity for CRM

    Salesforce's composite smart money score stands at 52 out of 100, reflecting a neutral signal overall, per SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating robust confidence from major fund managers and asset allocators. In contrast, insider activity scores a low 2.3 out of 25, driven by a notable imbalance in recent transactions. According to SEC Form 4 filings, there have been 20 insider trades in the past 90 days, comprising 6 purchases and 14 sales, a sell-to-buy ratio of approximately 2.3 to 1. Dark pool activity registers at 12.0 out of 25, suggesting moderate institutional block trading interest without strong directional conviction. Congressional trading activity scores 12.3 out of 25, reflecting mixed positioning among elected officials who have disclosed CRM transactions. The divergence between strong institutional holdings and elevated insider selling warrants monitoring, as these signals can provide contrasting perspectives on management's forward outlook versus long-term institutional thesis alignment.

    Salesforce, Inc. Earnings Outlook

    Salesforce has delivered a consistent pattern of earnings beats across recent quarters, according to company earnings reports. In the most recent reported quarter, the company posted earnings per share of $5.90 against a consensus estimate of $3.09, representing a substantial surprise of $2.81, or approximately 91% above expectations. The prior quarter showed EPS of $3.88 versus estimates of $2.96, a positive surprise of $0.92, while the quarter before that delivered $3.81 against an estimated $2.69, beating by $1.12. These three consecutive beats reflect Salesforce's ongoing cost discipline and operational efficiency improvements. The upcoming quarterly report, scheduled for September 2, 2026, carries an analyst consensus EPS estimate of $3.09. The trailing pattern of significant outperformance sets a high bar for management to maintain, as market participants may have already adjusted their internal expectations above published consensus figures based on the magnitude of recent beats.

    Wall Street Analyst Ratings for CRM

    Recent Wall Street analyst activity on Salesforce reflects a mixed but generally constructive outlook. On October 21, 2026, Cantor Fitzgerald reiterated its Overweight rating, while DA Davidson maintained a Neutral stance on the same date, per Wall Street analyst reports. A notable upgrade came from Bank of America Securities on October 12, 2026, which raised its rating to Buy from Underperform, representing a significant two-notch shift in sentiment. Stephens & Co. reiterated its Equal-Weight rating on September 18, 2026, and Citizens maintained its Market Outperform rating on the same date. According to SID consensus data, the distribution of recent ratings skews positive, with three of the five most recent actions carrying bullish or outperform-equivalent designations. Bank of America's upgrade is particularly noteworthy given its prior bearish positioning, suggesting a fundamental reassessment of Salesforce's growth trajectory and margin profile. No analysts among recent coverage initiations or reiterations issued a Sell-equivalent rating.