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Smart Investors Daily
MA

NASDAQ · MAX

MediaAlpha, Inc.

Communication Services · Internet Content & Information

$11.04

Down-$0.41 (-3.58%)

Updated Sep 17, 2026, 3:29 AM

SID Score

4.8/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
858.24M
P/E ratio
-647.91
Dividend yield
0.00%
52-week range
$7.91 – $14.70
Volume
664.52K
Avg. volume
560.85K

Price performance

MAX price history

1M range · 20 trading sessions · Daily adjusted prices

MAX closed at $11.04 after 20 trading sessions, down 18.16% for the selected period.

Last close
$11.04
Period change
-18.16%
Period low
$11.04
Period high
$13.49
Daily close
View OHLC price history
MAX OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 16, 2026$11.29$11.40$10.96$11.04664.52K
Sep 15, 2026$11.52$11.63$11.32$11.45469.45K
Sep 14, 2026$11.65$12.20$11.55$11.601.13M
Sep 11, 2026$11.79$11.85$11.54$11.65954.76K
Sep 10, 2026$11.81$11.81$11.39$11.74412.58K
Sep 9, 2026$12.01$12.01$11.19$11.58831.25K
Sep 8, 2026$11.92$11.955$11.56$11.77417.94K
Sep 4, 2026$12.00$12.135$11.68$12.05455.21K
Sep 3, 2026$12.25$12.5928$11.92$12.22808.36K
Sep 2, 2026$12.21$12.61$12.10$12.53333.01K
Sep 1, 2026$12.47$12.675$12.20$12.30357.53K
Aug 31, 2026$12.73$12.74$12.49$12.62480.73K
Aug 28, 2026$12.57$12.92$12.57$12.85575.95K
Aug 27, 2026$12.78$12.805$12.41$12.57371.38K
Aug 26, 2026$12.71$12.81$12.33$12.67696.76K
Aug 25, 2026$12.85$13.051$12.255$12.85851.07K
Aug 24, 2026$12.66$13.32$12.66$12.80688.52K
Aug 21, 2026$13.18$13.215$12.82$12.94813.31K
Aug 20, 2026$13.44$13.45$13.06$13.17591.31K
Aug 19, 2026$13.17$13.61$13.065$13.49446.5K

Latest MAX news

The latest Smart Investors Daily articles mentioning MAX.

MAX research

Overview

Company profile and research snapshot.

Company profile

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$13.50
Implied upside
Analysts
MAX recent ratings
DateFirmRatingTarget
Aug 5, 2026RBC CapitalOutperform
Jul 30, 2026Canaccord GenuityBuy
Jul 30, 2026Goldman SachsNeutral
Jul 8, 2026Keefe, Bruyette & WoodsOutperform
Jun 23, 2026TD CowenHold
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News briefing

No generated briefing is available yet.

Yahoo · Sep 8, 2026

1 of Wall Street’s Favorite Stocks with Promising Prospects and 2 Facing Headwinds

The stocks in this article have caught Wall Street’s attention in a big way, with price targets implying returns above 20%. But investors should take these forecasts with a grain of salt because analysts typically say nice things about companies so their firms can win business in other product lines like M&A advisory.

Yahoo · Sep 3, 2026

MediaAlpha Announces Chief Financial Officer Transition

Tigran Sinanyan, SVP of Finance and Former CFO, to Succeed Pat Thompson as CFO Third Quarter 2026 Results Expected to Be At or Above the Top End of Previously Disclosed Guidance Ranges LOS ANGELES, Sept. 03, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) ("MediaAlpha" or the "Company"), the insurance industry’s leading programmatic customer acquisition platform, today announced that Pat Thompson will step down as Chief Financial Officer (CFO), effective October 1, 2026. Tigran Sinanyan, t

Yahoo · Sep 2, 2026

1 Stock Under $50 to Keep an Eye On and 2 We Find Risky

The $10-50 price range often includes mid-sized businesses with proven track records and plenty of growth runway ahead. They also usually carry less risk than penny stocks, though they’re not immune to volatility as many lack the scale advantages of their larger peers.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.