Yahoo · Oct 28, 2026
Coty Strengthens AI Search Strategy Through Brandlight Partnership
COTY partners with Brandlight to boost AI-driven beauty discovery, optimize digital marketing and strengthen brand visibility across generative search platforms.
NASDAQ · HELE
Consumer Defensive · Household & Personal Products
$28.89
Down-$0.82 (-2.76%)
Updated Oct 31, 2026, 7:03 PM
SID Score
6.0/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance · HELE
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
HELE closed at $28.89 after 21 trading sessions, up 8.04% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $29.85 | $30.41 | $28.51 | $28.89 | 392.42K |
| Oct 29, 2026 | $29.57 | $30.24 | $29.31 | $29.71 | 358.1K |
| Oct 28, 2026 | $28.93 | $29.71 | $28.555 | $29.31 | 327.19K |
| Oct 27, 2026 | $28.66 | $29.85 | $28.16 | $29.20 | 738.08K |
| Oct 26, 2026 | $28.07 | $28.65 | $27.79 | $28.525 | 355.52K |
| Oct 23, 2026 | $28.58 | $28.58 | $27.59 | $28.07 | 380.45K |
| Oct 22, 2026 | $28.81 | $29.22 | $28.35 | $28.96 | 314.32K |
| Oct 21, 2026 | $29.26 | $29.26 | $28.06 | $28.38 | 426.42K |
| Oct 20, 2026 | $28.77 | $29.74 | $28.77 | $29.42 | 287.76K |
| Oct 19, 2026 | $29.08 | $29.14 | $28.315 | $28.77 | 499.3K |
| Oct 16, 2026 | $29.42 | $30.40 | $28.82 | $28.99 | 413.36K |
| Oct 15, 2026 | $28.97 | $30.8475 | $28.88 | $29.53 | 827.66K |
| Oct 14, 2026 | $27.70 | $29.30 | $27.605 | $28.55 | 439.89K |
| Oct 13, 2026 | $28.78 | $29.18 | $27.725 | $27.82 | 557.53K |
| Oct 12, 2026 | $25.93 | $28.99 | $25.87 | $28.49 | 919.52K |
| Oct 9, 2026 | $26.51 | $28.00 | $26.32 | $26.51 | 763.5K |
| Oct 8, 2026 | $31.33 | $31.98 | $26.1984 | $26.55 | 2.03M |
| Oct 7, 2026 | $25.04 | $25.80 | $24.69 | $25.55 | 622.02K |
| Oct 6, 2026 | $25.80 | $25.93 | $25.23 | $25.32 | 399.26K |
| Oct 5, 2026 | $26.60 | $26.855 | $25.18 | $25.64 | 581.51K |
| Oct 2, 2026 | $27.18 | $27.35 | $25.785 | $26.74 | 602.84K |
The latest Smart Investors Daily articles mentioning HELE.
Company
Market Activity
Research & News
HELE research
Company profile and research snapshot.
Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 9, 2026 | UBS | Neutral | — |
| Oct 9, 2026 | Canaccord Genuity | Hold | — |
| Oct 6, 2026 | Canaccord Genuity | Hold | — |
| Jul 9, 2026 | UBS | Neutral | — |
| Jul 9, 2026 | Canaccord Genuity | Hold | — |
No generated briefing is available yet.
Yahoo · Oct 28, 2026
COTY partners with Brandlight to boost AI-driven beauty discovery, optimize digital marketing and strengthen brand visibility across generative search platforms.
Yahoo · Oct 27, 2026
EL is poised for Q1 earnings growth, supported by skin care and fragrance demand, digital expansion and cost-saving efforts despite margin pressures.
Yahoo · Oct 27, 2026
For questions about this article or underlying research, email [email protected].
Yahoo · Oct 22, 2026
Helen of Troy plans to spend a portion of its expected $80.5 million refund to clean stock and refresh packaging design.
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.


The latest Smart Investors Daily articles mentioning HELE.