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NASDAQ · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$341.43

Down-$4.28 (-1.24%)

Updated Sep 16, 2026, 12:24 PM

SID Score

6.6/10

Composite research score

Smart Money

59/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.24%
52-week range
$271.54 – $404.47
Volume
13.38M
Avg. volume
23.39M

Price performance

GOOG price history

1M range · 0 trading sessions · Daily adjusted prices

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Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
Analysts
39
GOOG recent ratings
DateFirmRatingTarget
Sep 3, 2026RosenblattBuy
Jul 23, 2026Roth CapitalBuy
Jul 23, 2026RBC CapitalOutperform
Jul 23, 2026DA DavidsonNeutral
Jul 23, 2026BMO CapitalOutperform
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News briefing

Generated Sep 15, 2026, 9:12 PM

Why Is GOOG Down Today? Market Digests Mixed AI Narrative and Competitive Pressures

Alphabet shares declined 1.24% today as investors weigh the company's dominant position in AI against emerging competitive pressures and regulatory concerns. While GOOG maintains its reputation as a quality stock with high returns on invested capital, today's headlines reveal a complex landscape where Google's AI leadership is being challenged across multiple fronts.

    Bottom line: GOOG's modest decline reflects investor recalibration rather than fundamental deterioration—the stock remains anchored by strong ROI metrics and multi-billion dollar growth opportunities in cloud AI and autonomous vehicles. However, execution risks in streaming, regulatory uncertainty around AI deployment, and intensifying competition in enterprise and agentic AI require close monitoring over the coming quarters.

    Yahoo · Sep 15, 2026

    Should You Buy Adobe Stock At $260?

    Adobe (ADBE) reported a record fiscal Q3 2026 and raised its fiscal 2026 revenue and earnings targets. Revenue rose 13% as reported to $6.76 billion, above the $6.70 billion the company had guided. But the key figure that did not move is the one to hold the quarter against: the fiscal 2026 target for growth in ending annualized recurring revenue, or ARR, still 10.2.

    Yahoo · Sep 15, 2026

    One Magnificent Seven Stock Could Outperform the Rest in 2026

    One Magnificent Seven stock is growing its cloud business faster than any rival while trading at a fraction of their valuations, and the gap between where it sits today and where the fundamentals say it belongs is the widest in the group.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Alphabet Inc. Stock Performance

    Alphabet Inc. shares traded at $341.43, positioning slightly below the 50-day moving average of $344.97 but above the 200-day moving average of $335.42, per SID market data. Over the trailing one-month period, GOOG posted a modest gain of 0.51%, while the three-month return reflected a decline of 3.48%. On a one-year basis, the stock recorded a 7.96% appreciation. The 14-day relative strength index registered at 51.0, indicating neutral momentum with no overbought or oversold conditions present. Average daily trading volume stood at approximately 23.39 million shares, according to Massive/Polygon data. Alphabet's beta of 1.07 suggests the stock exhibits marginally higher volatility than the broader market. The company's market capitalization reached approximately $3.79 trillion, reinforcing its position among the largest publicly traded technology companies globally. Current price action reflects consolidation near key technical levels.

    Alphabet Inc. Valuation Analysis

    Alphabet Inc. currently trades at a price-to-earnings ratio of 30.40, per SID market data, reflecting a premium valuation relative to the broader market but consistent with large-cap technology sector peers. The PEG ratio stands at 3.84, according to SEC filings and derived financial models, suggesting the stock's earnings growth rate may not fully justify its current P/E multiple on a growth-adjusted basis. The price-to-book ratio registers at 9.76, indicative of significant market premium over the company's net asset value, which is typical for asset-light technology businesses with substantial intangible value. Alphabet has initiated a dividend program yielding approximately 0.27%, a relatively recent development for the company. This modest yield signals a transition toward returning capital to shareholders while maintaining significant reinvestment capacity. The overall valuation profile positions Alphabet as a mature growth company within the technology sector commanding above-average multiples.

    Smart Money Activity for GOOG

    Alphabet Inc. registers a composite smart money score of 59 out of 100 with a neutral overall signal, according to SID market data. Institutional ownership scored a perfect 25 out of 25, reflecting maximum confidence from large fund managers and indicating strong accumulation patterns across major institutional portfolios, per 13F institutional filings. Insider activity scored 12.5 out of 25, suggesting moderate but not overwhelmingly bullish positioning from company executives and directors based on SEC Form 4 filings. Congressional trading activity registered at 12 out of 25, indicating middling legislative interest in the stock. Notably, dark pool activity scored just 9.1 out of 25, representing the weakest component of the smart money composite and suggesting below-average off-exchange institutional block trading in recent periods. The divergence between the maximum institutional score and the relatively low dark pool reading creates a mixed signal profile, with institutional conviction partially offset by subdued activity in non-public trading venues.

    Alphabet Inc. Earnings Outlook

    Alphabet Inc. has demonstrated a strong pattern of exceeding analyst expectations in recent quarters, according to company earnings reports. In the most recently reported quarter, Alphabet delivered actual earnings per share of $9.11 against a consensus estimate of $2.88, representing a substantial positive surprise of $6.23. The preceding quarter also showed an earnings beat, with actual EPS of $5.11 versus the $2.63 estimate, a $2.48 upside surprise. These consecutive outperformances suggest analysts may be systematically underestimating Alphabet's earnings power. Looking ahead, the next reporting date is anticipated around April 2026, with an EPS estimate of $2.62, per analyst estimates. The subsequent quarter carries an estimate of $2.88 with a reporting date projected near July 2026. The magnitude of recent earnings surprises, particularly the 216% beat in the latest quarter, may prompt upward revisions to forward estimates as analysts recalibrate their models.

    Wall Street Analyst Ratings for GOOG

    Wall Street consensus on Alphabet Inc. remains predominantly constructive, per SID consensus data. In the most recent analyst actions, Rosenblatt reiterated a Buy rating on September 3, 2026, maintaining its bullish stance on the stock. Following the July 2026 earnings report, multiple firms issued updated coverage: Roth Capital reiterated a Buy rating, RBC Capital maintained an Outperform rating, and BMO Capital also reaffirmed its Outperform designation, according to Wall Street analyst reports. DA Davidson represented the sole neutral voice among recent coverage updates, maintaining its Neutral rating on July 23, 2026. Of the five most recent analyst actions tracked, four reflect bullish or outperform-equivalent ratings, yielding an 80% positive sentiment rate among covering analysts. Notably, no analyst issued a downgrade or sell-equivalent rating in the reviewed period. The consistency of reiterated ratings rather than upgrades suggests analysts view the current valuation as appropriately reflecting Alphabet's strong earnings trajectory.