Skip to main content
Smart Investors Daily
Baozun Inc. logo

NASDAQ · BZUN

Baozun Inc.

Consumer Cyclical · Specialty Retail

$3.22

Up+$0.24 (+7.45%)

Updated Nov 4, 2026, 11:36 PM

SID Score

5.4/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
161.99M
P/E ratio
-5.6
Dividend yield
0.00%
52-week range
$2.07 – $3.92
Volume
111.12K
Avg. volume
276.02K

Price performance · BZUN

BZUN price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Nov 3, 2026

BZUN closed at $3.22 after 21 trading sessions, down 7.20% for the selected period.

Last close
$3.22
Period change
-7.20%
Period low
$3.17
Period high
$3.84
Daily close
View OHLC price history
BZUN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Nov 3, 2026$3.27$3.27$3.1701$3.22111.12K
Nov 2, 2026$3.26$3.335$3.13$3.17248.36K
Oct 30, 2026$3.31$3.37$3.225$3.27113.51K
Oct 29, 2026$3.27$3.375$3.24$3.36211.91K
Oct 28, 2026$3.32$3.40$3.255$3.29157.45K
Oct 27, 2026$3.62$3.628$3.29$3.35279.09K
Oct 26, 2026$3.57$3.69$3.50$3.63340.61K
Oct 23, 2026$3.50$3.605$3.50$3.56174.63K
Oct 22, 2026$3.50$3.635$3.465$3.51310.94K
Oct 21, 2026$3.67$3.80$3.465$3.62381.09K
Oct 20, 2026$3.82$3.90$3.64$3.70321.53K
Oct 19, 2026$3.75$3.92$3.6615$3.835386.75K
Oct 16, 2026$3.68$3.90$3.63$3.72906.16K
Oct 15, 2026$3.35$3.70$3.35$3.67849.56K
Oct 14, 2026$3.48$3.4976$3.32$3.35365.51K
Oct 13, 2026$3.38$3.48$3.3268$3.475243.51K
Oct 12, 2026$3.49$3.49$3.28$3.40392.56K
Oct 9, 2026$3.25$3.345$3.25$3.31112.57K
Oct 8, 2026$3.44$3.45$3.18$3.25318.89K
Oct 7, 2026$3.44$3.59$3.3814$3.55503.55K
Oct 6, 2026$3.30$3.58$3.30$3.47674.73K

Latest BZUN news

The latest Smart Investors Daily articles mentioning BZUN.

BZUN research

Overview

Company profile and research snapshot.

Company profile

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$5.35
Implied upside
—
Analysts
—
BZUN recent ratings
DateFirmRatingTarget
Aug 28, 2026CLSAOutperform—
Nov 26, 2024CitigroupBuy—
Aug 30, 2024CLSAHold—
Feb 8, 2024Daiwa CapitalBuy—
Aug 29, 2023HSBCHold—
Open full forecast

News briefing

No generated briefing is available yet.

Yahoo · Sep 24, 2026

Baozun Announces US$10 million Share Repurchase Program

Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that the board of directors of the Company (the "Board") has authorized the management to set up and implement a new share repurchase program under which the Company may repurchase up to US$10 million worth of its outstanding (i) American depositary shares ("ADSs"), each representing three Class A ordinary shares,

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.