Yahoo · Oct 31, 2026
MKBHD drops a blunt verdict on Apple's touchscreen MacBook Pro
A top tech reviewer has a clear take on Apple’s first touchscreen Mac, and it may change what you pay for.
AA
NASDAQ · AAPL
Apple Inc.
Technology · Consumer Electronics
$344.63
Down-$4.28 (-1.23%)
Updated Nov 1, 2026, 1:07 AM
SID Score
7.1/10
Composite research score
Smart Money
47/100
Neutral
- Market cap
- 3.88T
- P/E ratio
- 33.08
- Dividend yield
- 0.30%
- 52-week range
- $243.42 – $351.73
- Volume
- 68.84M
- Avg. volume
- 48.28M
Price performance · AAPL
AAPL price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
AAPL closed at $344.63 after 20 trading sessions, up 3.53% for the selected period.
- Last close
- $344.63
- Period change
- +3.53%
- Period low
- $332.89
- Period high
- $348.91
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $346.715 | $349.19 | $334.35 | $344.63 | 68.84M |
| Oct 29, 2026 | $348.00 | $351.43 | $347.30 | $348.91 | 42.58M |
| Oct 28, 2026 | $346.92 | $347.18 | $343.52 | $343.83 | 35.71M |
| Oct 27, 2026 | $343.165 | $347.78 | $342.39 | $347.10 | 39.98M |
| Oct 26, 2026 | $343.92 | $347.09 | $341.03 | $343.91 | 42.74M |
| Oct 23, 2026 | $349.115 | $351.73 | $345.75 | $347.725 | 39.54M |
| Oct 22, 2026 | $344.94 | $348.36 | $342.28 | $348.22 | 46.9M |
| Oct 21, 2026 | $339.36 | $345.25 | $338.83 | $343.99 | 35.61M |
| Oct 20, 2026 | $339.86 | $343.06 | $338.70 | $339.50 | 35.85M |
| Oct 19, 2026 | $340.775 | $346.00 | $340.115 | $342.94 | 34.57M |
| Oct 16, 2026 | $346.085 | $347.82 | $340.46 | $343.46 | 59.95M |
| Oct 15, 2026 | $346.95 | $347.85 | $341.60 | $342.00 | 39.77M |
| Oct 14, 2026 | $344.605 | $347.09 | $341.72 | $342.96 | 50.06M |
| Oct 13, 2026 | $344.665 | $348.1499 | $340.74 | $341.27 | 38.98M |
| Oct 12, 2026 | $338.215 | $342.63 | $337.60 | $340.97 | 25.9M |
| Oct 9, 2026 | $331.695 | $338.61 | $330.70 | $336.64 | 37.88M |
| Oct 8, 2026 | $336.815 | $341.57 | $335.90 | $340.42 | 35.33M |
| Oct 7, 2026 | $336.96 | $338.67 | $332.78 | $336.67 | 34.15M |
| Oct 6, 2026 | $332.28 | $334.38 | $330.62 | $333.63 | 30.45M |
| Oct 5, 2026 | $332.815 | $336.21 | $331.65 | $332.89 | 34.4M |
Latest AAPL news
The latest Smart Investors Daily articles mentioning AAPL.
Stock researchCompany · Overview
Company
Market Activity
Research & News
AAPL research
Overview
Company profile and research snapshot.
Company profile
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $292.37
- Implied upside
- —
- Analysts
- 26
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 20, 2026 | Loop Capital | Hold | — |
| Oct 20, 2026 | MoffettNathanson | Neutral | — |
| Oct 12, 2026 | JP Morgan | Overweight | — |
| Oct 1, 2026 | Needham | Hold | — |
| Oct 1, 2026 | Morgan Stanley | Overweight | — |
News briefing
Generated Oct 31, 2026, 9:00 PM
Why Is AAPL Down Today? Tech Sector Pullback Overshadows Apple's Market Leadership
Apple shares fell 1.23% today as the broader Nasdaq 100 experienced a pullback amid cooling momentum in the AI trade. Despite the daily decline, Apple has reclaimed the title of world's most valuable company, surpassing Nvidia amid the recent tech sector volatility, setting up a critical Q4 earnings report Monday.
Bottom line: Apple's 1.23% decline reflects broader tech sector weakness rather than company-specific deterioration, with the stock actually gaining ground against Nvidia to reclaim market-cap leadership. Q4 earnings Monday will be critical for validating growth trajectories and addressing product strategy concerns, making this the key event for investors to watch before year-end positioning.
Yahoo · Oct 31, 2026
The Nasdaq 100 Briefly Fell Into a Correction as the AI Trade Cracks
Chip stocks cratered, the Nasdaq-100 crossed a line it has not crossed all year, and one portfolio manager says the AI trade just entered a dangerous new phase that separates believers from skeptics.
Yahoo · Oct 31, 2026
Jim Cramer flags Netflix's 'biggest problem,' and it isn't price
Cramer sees a major shift in how viewers discover movies.
Yahoo · Oct 31, 2026
Texas Instruments Has Raised Its Dividend for 23 Years. Here Are 3 More Tech Income Stocks
Tech stocks and reliable dividends rarely belong in the same sentence, but a handful of Nasdaq blue chips have quietly built decade-long streaks of raises backed by massive free cash flow, and the names may surprise income investors who wrote off the sector.
AI research layers
Interpretive context generated from the platform’s current data sources.
Apple Inc. Stock Performance
Apple Inc. shares closed at $344.63, reflecting a single-day gain of 1.24% per SID market data. Over the trailing one-month period, AAPL has appreciated 4.77%, while the three-month return stands at 12.95%, demonstrating sustained upward momentum. On a trailing twelve-month basis, the stock has delivered a 34.52% gain, significantly outpacing broader market benchmarks. Technically, AAPL trades above both its 50-day moving average of $332.37 and its 200-day moving average of $296.18, confirming a bullish trend structure according to Massive/Polygon data. The 14-day relative strength index registers at 66.5, approaching but not yet breaching the conventional overbought threshold of 70. Average daily trading volume stands at approximately 48.3 million shares, supporting price discovery at current levels. Apple's market capitalization has reached approximately $3.88 trillion, reinforcing its position as the world's most valuable publicly traded company. The stock's beta of 1.107 indicates slightly elevated sensitivity to broad market movements.
Apple Inc. Valuation Analysis
Apple Inc. currently trades at a price-to-earnings ratio of 33.08, a notable premium relative to the broader Technology sector, according to SID market data. The PEG ratio stands at 5.62, suggesting that the stock's valuation significantly exceeds its projected earnings growth rate, per SEC filings and consensus estimates. Apple's price-to-book ratio of 44.18 reflects the company's capital-light business model and extensive share repurchase programs, which have substantially reduced book value over time. The price-to-sales ratio registers at 10.02, indicating investors are paying approximately ten dollars for every dollar of trailing revenue generated. Apple's dividend yield stands at 0.39%, a modest figure consistent with the company's prioritization of share buybacks over direct cash distributions. These valuation metrics collectively position AAPL at premium multiples across all standard measures, reflecting the market's pricing of Apple's ecosystem durability, services growth trajectory, and consistent free cash flow generation within the Technology sector.
Smart Money Activity for AAPL
Apple Inc. registers a composite smart money score of 47 out of 100, reflecting a neutral overall signal according to SID market data. The institutional component scores a perfect 25 out of 25, indicating robust and sustained accumulation by large fund managers as documented in 13F institutional filings. In contrast, the insider activity component scores 0.0 out of 25, driven by a pronounced sell-side imbalance. Per SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising just 3 purchases against 17 sales, signaling that company executives and directors have been net sellers at current price levels. The dark pool activity component registers at 9.0 out of 25, suggesting below-average institutional block trading interest in off-exchange venues. Congressional trading activity scores 12.6 out of 25, reflecting moderate positioning by U.S. lawmakers with disclosed holdings. The divergence between maximum institutional conviction and minimal insider buying presents a notable dynamic for investors monitoring smart money flows in AAPL.
Apple Inc. Earnings Outlook
Apple Inc. has delivered consecutive earnings beats in its two most recently reported quarters, according to company earnings reports. For the quarter ending April 2026, Apple posted earnings per share of $2.01 versus a consensus estimate of $1.94, representing a positive surprise of $0.07. The subsequent quarter ending July 2026 showed further acceleration, with actual EPS of $2.02 against an estimate of $1.89, delivering a larger beat of $0.13. This pattern of upside surprises reflects Apple's consistent ability to exceed analyst expectations. Looking ahead, Wall Street consensus estimates project EPS of $1.98 for both the October 2026 and November 2026 reporting periods, per analyst estimates. These forward projections represent a slight sequential decline from the $2.02 achieved in July, potentially reflecting seasonal revenue mix dynamics. The upcoming October 29, 2026, earnings report will serve as a critical data point for assessing whether Apple can sustain its trend of outperformance relative to consensus forecasts.
Wall Street Analyst Ratings for AAPL
Wall Street analyst sentiment on Apple Inc. reflects a mixed but broadly constructive consensus, per SID consensus data. Among the most recent ratings actions, Loop Capital downgraded AAPL from Buy to Hold on October 20, 2026, representing a notable reduction in conviction. On the same date, MoffettNathanson maintained its Neutral rating, reinforcing a cautious stance at current valuations. Conversely, two major bulge-bracket firms have reiterated bullish positions: JP Morgan maintained its Overweight rating on October 12, 2026, while Morgan Stanley reaffirmed its Overweight stance on October 1, 2026, per Wall Street analyst reports. Needham reiterated a Hold rating on October 1, 2026, reflecting a wait-and-see approach. The distribution of recent ratings shows 2 of 5 analysts at Overweight, while 3 of 5 maintain Hold or Neutral positions, suggesting the sell-side community is increasingly divided on AAPL's risk-reward profile at its current $3.88 trillion market capitalization and 33.08 trailing P/E multiple.
