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Smart Investors Daily
AA

NASDAQ · AAPL

Apple Inc.

Technology · Consumer Electronics

$331.34

Down-$1.74 (-0.52%)

Updated Sep 16, 2026, 10:53 AM

SID Score

7.5/10

Composite research score

Smart Money

57/100

Neutral

Market cap
3.88T
P/E ratio
33.08
Dividend yield
0.31%
52-week range
$243.42 – $344.57
Volume
31.75M
Avg. volume
48.28M

Price performance

AAPL price history

1M range · 20 trading sessions · Daily adjusted prices

AAPL closed at $331.34 after 20 trading sessions, up 6.87% for the selected period.

Last close
$331.34
Period change
+6.87%
Period low
$309.35
Period high
$333.08
Daily close
View OHLC price history
AAPL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 15, 2026$330.135$331.78$328.35$331.3431.75M
Sep 14, 2026$334.79$335.50$331.34$333.0839.27M
Sep 11, 2026$327.45$336.22$326.30$332.2750.72M
Sep 10, 2026$316.67$326.74$316.51$326.5770.01M
Sep 9, 2026$315.485$319.15$309.90$315.3465.64M
Sep 8, 2026$317.10$320.70$314.90$316.2235.48M
Sep 4, 2026$328.305$328.93$317.86$319.9739.61M
Sep 3, 2026$324.87$330.81$324.11$328.2137.23M
Sep 2, 2026$326.865$328.40$323.53$324.9633.78M
Sep 1, 2026$316.98$327.30$314.73$325.1353.17M
Aug 31, 2026$319.60$321.235$312.80$316.8541.24M
Aug 28, 2026$316.845$322.37$315.4504$319.7038.65M
Aug 27, 2026$310.545$315.40$309.4001$314.5832.42M
Aug 26, 2026$310.30$315.43$308.8001$313.4534.02M
Aug 25, 2026$310.79$313.59$308.21$309.9025.87M
Aug 24, 2026$311.47$313.36$309.97$310.3434.67M
Aug 21, 2026$312.05$312.38$307.01$309.3546.88M
Aug 20, 2026$317.455$320.28$310.65$311.3040.96M
Aug 19, 2026$310.14$319.2799$309.60$316.8350.51M
Aug 18, 2026$307.58$311.49$305.74$310.0353.42M

Latest AAPL news

The latest Smart Investors Daily articles mentioning AAPL.

AAPL research

Overview

Company profile and research snapshot.

Company profile

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$292.37
Implied upside
Analysts
28
AAPL recent ratings
DateFirmRatingTarget
Sep 10, 2026TD CowenBuy
Sep 10, 2026RosenblattNeutral
Sep 10, 2026B of A SecuritiesBuy
Sep 8, 2026HSBCBuy
Sep 8, 2026NeedhamHold
Open full forecast

News briefing

Generated Sep 15, 2026, 9:00 PM

Why Is AAPL Down Today?

Apple shares declined 0.52% today amid a mixed bag of catalysts spanning regulatory headwinds, valuation concerns, and product cycle dynamics. While the sell-off is modest, investors are grappling with questions about whether recent iPhone and AI launches justify current valuations, compounded by a regulatory investigation escalation in India.

    Bottom line: Apple faces a classic risk-reward scenario: strong iPhone demand metrics and Emmy-validated services strength are being weighed against valuation skepticism and emerging regulatory risks in key markets like India. Investors should monitor whether iPhone 18 pre-order momentum translates to earnings beats and watch the China iPhone Duo adoption curve as critical indicators of whether current valuations are sustainable.

    Yahoo · Sep 16, 2026

    Rogers Communications (TSX:RCI.B) Moved, So What Is Drawing Attention Now?

    Rogers Communications (TSX:RCI.B) just paired a new Apple hardware lineup with its premium 5G+ plans, while also raising long dated subordinated debt and refinancing older notes. That mix puts both consumer offerings and capital structure in focus. Despite the fresh Apple lineup and debt issuance news, Rogers Communications’ recent share price momentum has been soft, with the stock down 4.9% over the past 90 days and 4.2% year to date. The 1 year total shareholder return of 5.3% points to a...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Apple Inc. Stock Performance

    Apple Inc. shares closed at $331.34, reflecting a single-day gain of 1.24% per SID market data. Over the trailing one-month period, AAPL has appreciated 9.11%, while the three-month return stands at 14.41% and the one-year return reaches 22.29%, according to Massive/Polygon data. The stock currently trades above both its 50-day moving average of $318.46 and its 200-day moving average of $283.79, indicating sustained upward momentum across multiple timeframes. The 14-day relative strength index registers at 70.5, placing the stock at the threshold of overbought territory. Average daily trading volume stands at approximately 48.3 million shares, supporting the current price trend with robust liquidity. Apple's beta of 1.107 indicates slightly above-market volatility. The company's market capitalization has reached approximately $3.88 trillion, reinforcing its position as the world's most valuable publicly traded company by this measure.

    Apple Inc. Valuation Analysis

    Apple Inc. trades at a trailing price-to-earnings ratio of 33.08, reflecting a premium valuation relative to the broader Technology sector, according to SID market data. The PEG ratio stands at 5.62, suggesting the current earnings multiple significantly outpaces the company's projected earnings growth rate. The price-to-book ratio registers at 44.18, a figure consistent with Apple's capital-light business model and aggressive share repurchase program that has reduced book value over time, per SEC filings. The price-to-sales ratio of 10.02 indicates investors are paying approximately ten dollars for every dollar of trailing revenue generated. Apple's forward dividend yield sits at 0.39%, reflecting the company's preference for capital returns through buybacks rather than dividend growth. These valuation metrics collectively position AAPL at elevated multiples, consistent with the market's pricing of the company's ecosystem durability and services revenue expansion trajectory within the large-cap Technology sector.

    Smart Money Activity for AAPL

    Apple Inc. registers an overall smart money score of 57 out of 100, signaling a neutral composite reading across institutional, insider, and alternative data channels, per SID market data. Institutional positioning scores a perfect 25 out of 25, reflecting strong conviction among major fund managers and continued accumulation in 13F institutional filings. Congressional trading activity scores 23.3 out of 25, indicating significant buying interest among disclosed congressional portfolios. In contrast, insider activity scores 0 out of 25, as SEC Form 4 filings reveal two insider transactions over the past 90 days, both of which were sales with zero insider purchases recorded during this period. Dark pool activity registers a modest 9.0 out of 25, suggesting below-average institutional block trading relative to historical norms. The divergence between maximum institutional confidence and absent insider buying creates a mixed signal, with institutional and congressional participants showing strong alignment while corporate insiders have elected to reduce personal holdings.

    Apple Inc. Earnings Outlook

    Apple Inc. has delivered four consecutive quarters of positive earnings surprises, according to company earnings reports. In the most recent quarter reported on July 30, Apple posted earnings per share of $2.02 against analyst estimates of $1.89, representing a $0.13 upside surprise. The prior quarter ending April 30 produced EPS of $2.01 versus the $1.94 consensus, a $0.07 beat. The strongest outperformance came in the January 29 reporting period, where actual EPS of $2.84 exceeded the $2.66 estimate by $0.18, per analyst estimates. The earlier January 28 quarter similarly beat expectations, delivering $2.84 against a $2.73 consensus for a $0.11 positive surprise. This consistent pattern of estimate beats across all four quarters demonstrates Apple's ability to outperform Wall Street projections. The aggregate earnings surprise trend suggests analyst models may be systematically underestimating Apple's operational efficiency and revenue generation capacity.

    Wall Street Analyst Ratings for AAPL

    Recent Wall Street coverage of Apple Inc. reflects a predominantly constructive stance, per SID consensus data. On September 10, TD Cowen reiterated its Buy rating, while B of A Securities simultaneously maintained its Buy recommendation, reinforcing bullish conviction among major sell-side firms, according to Wall Street analyst reports. On the same date, Rosenblatt maintained a Neutral rating, providing a more measured counterpoint to the prevailing optimism. Earlier on September 8, HSBC reiterated its Buy rating while Needham maintained a Hold position. Across the five most recent analyst actions, three firms carry Buy ratings and two maintain Hold or Neutral stances, yielding a 60% bullish skew in the latest coverage cycle. Notably, all five actions were reiterations rather than upgrades or downgrades, indicating stable analyst sentiment without meaningful shifts in conviction. No analyst issued a Sell recommendation during this period, suggesting a consensus floor of support exists at current valuation levels despite the stock's elevated multiples.