Yahoo · Sep 10, 2026
Marriott Vacations Stock Jumps 46% in 6 Months: Is More Upside Ahead?
VAC's 46% six-month rally is backed by stronger contract sales, improving cash flow, cost discipline and a discounted valuation.
VA
NYSE · VAC
Marriott Vacations Worldwide Corporation
Consumer Cyclical · Gambling, Resorts & Casinos
$101.15
Up+$0.30 (+0.30%)
Updated Sep 16, 2026, 9:52 PM
SID Score
6.4/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 2B
- P/E ratio
- 11.64
- Dividend yield
- 3.12%
- 52-week range
- $44.58 – $131.34
- Volume
- 449.29K
- Avg. volume
- 634.92K
Price performance
VAC price history
1M range · 20 trading sessions · Daily adjusted prices
VAC closed at $101.15 after 20 trading sessions, down 12.07% for the selected period.
- Last close
- $101.15
- Period change
- -12.07%
- Period low
- $99.08
- Period high
- $117.02
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $101.67 | $101.945 | $99.265 | $101.15 | 449.29K |
| Sep 14, 2026 | $101.98 | $103.26 | $100.86 | $102.40 | 311.21K |
| Sep 11, 2026 | $102.60 | $104.56 | $101.93 | $103.59 | 295.89K |
| Sep 10, 2026 | $102.14 | $102.68 | $100.64 | $101.09 | 343.59K |
| Sep 9, 2026 | $101.79 | $102.22 | $100.37 | $100.63 | 428.38K |
| Sep 8, 2026 | $105.51 | $106.97 | $101.42 | $102.41 | 526.27K |
| Sep 4, 2026 | $99.62 | $107.61 | $99.60 | $106.62 | 735.83K |
| Sep 3, 2026 | $100.84 | $101.49 | $98.2101 | $99.21 | 403.05K |
| Sep 2, 2026 | $100.50 | $102.00 | $99.82 | $100.02 | 893.56K |
| Sep 1, 2026 | $103.50 | $103.515 | $98.72 | $99.08 | 810.76K |
| Aug 31, 2026 | $109.50 | $110.665 | $103.90 | $104.26 | 568.7K |
| Aug 28, 2026 | $112.38 | $112.53 | $110.04 | $110.09 | 288.77K |
| Aug 27, 2026 | $114.29 | $115.58 | $111.17 | $111.44 | 284.84K |
| Aug 26, 2026 | $117.67 | $120.00 | $114.68 | $114.78 | 465.11K |
| Aug 25, 2026 | $115.25 | $117.30 | $112.83 | $117.02 | 479.84K |
| Aug 24, 2026 | $112.50 | $114.59 | $110.73 | $114.35 | 596.69K |
| Aug 21, 2026 | $111.59 | $112.95 | $110.40 | $112.55 | 691.59K |
| Aug 20, 2026 | $115.01 | $115.01 | $108.70 | $110.28 | 845.78K |
| Aug 19, 2026 | $116.55 | $119.9999 | $115.445 | $116.00 | 373.08K |
| Aug 18, 2026 | $117.68 | $120.47 | $114.94 | $115.04 | 393.95K |
Latest VAC news
The latest Smart Investors Daily articles mentioning VAC.
Stock researchCompany · Overview
VAC research
Overview
Company profile and research snapshot.
Company profile
Marriott Vacations Worldwide Corp functions in the United States leisure industry. It owns and manages a cluster of resorts and accommodation facilities under trademarks like Marriott Vacation Club, Grand Residencies, and The Ritz-Carlton Destination Club predominantly in the United States. Some of its properties are also spread across Europe and Asia Pacific. Marriott's majority revenue components include the sale of vacation ownership products such as luxurious vacation packages. In addition, it offers purchase money financing to the end users of its core services. The company operates in two reportable segments: Vacation Ownership and Exchange & Third-Party Management. The majority of revenue is derived from the Vacation Ownership segment.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $78.00
- Implied upside
- —
- Analysts
- 15
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 10, 2026 | Truist Securities | Buy | — |
| Aug 7, 2026 | Wells Fargo | Underweight | — |
| Aug 7, 2026 | Barclays | Overweight | — |
| Jul 17, 2026 | Morgan Stanley | Underweight | — |
| Jul 14, 2026 | Wells Fargo | Underweight | — |
News briefing
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Benzinga · Sep 10, 2026
Truist Securities Maintains Buy on Marriott Vacations, Raises Price Target to $134
Truist Securities analyst Patrick Scholes maintains Marriott Vacations (NYSE:VAC) with a Buy and raises the price target from $97 to $134.
Yahoo · Sep 8, 2026
Best Income Stocks to Buy for September 8th
HPQ, E and VAC made it to the Zacks Rank #1 (Strong Buy) income stocks list on September 8, 2026.
Yahoo · Sep 2, 2026
Marriott Vacations Worldwide Corporation Announces Quarterly Cash Dividend
ORLANDO, Fla., September 02, 2026--Marriott Vacations Worldwide Corporation (NYSE: VAC) today announced its Board of Directors authorized a quarterly cash dividend of $0.80 per share of common stock. The dividend is payable on or around September 30, 2026, to stockholders of record as of the close of business on September 16, 2026.
AI research layers
Interpretive context generated from the platform’s current data sources.
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