SeekingAlpha · Oct 30, 2026
Rush Enterprises: Better Sales, But I Need More Profit
Rush Enterprises benefits from a stable, recurring servicing business, which now contributes 62.8% of group gross profit. See why RUSHA stock is a Hold.
RU
NYSE · RUSHA
Rush Enterprises, Inc.
Consumer Cyclical · Auto - Dealerships
$45.32
Down-$1.01 (-2.18%)
Updated Nov 6, 2026, 1:38 PM
SID Score
5.0/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 4.53B
- P/E ratio
- 16.89
- Dividend yield
- 1.63%
- 52-week range
- $40.98 – $83.61
- Volume
- 765.2K
- Avg. volume
- 571.17K
Price performance · RUSHA
RUSHA price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Nov 5, 2026
RUSHA closed at $45.32 after 21 trading sessions, up 0.35% for the selected period.
- Last close
- $45.32
- Period change
- +0.35%
- Period low
- $41.70
- Period high
- $46.33
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 5, 2026 | $46.59 | $47.25 | $44.85 | $45.32 | 765.2K |
| Nov 4, 2026 | $44.985 | $46.53 | $44.71 | $46.33 | 943.28K |
| Nov 3, 2026 | $44.78 | $45.12 | $43.98 | $44.27 | 943.73K |
| Nov 2, 2026 | $43.61 | $45.40 | $43.61 | $44.47 | 945.6K |
| Oct 30, 2026 | $43.50 | $44.0784 | $42.82 | $42.98 | 771.33K |
| Oct 29, 2026 | $42.14 | $43.64 | $41.71 | $43.54 | 2.13M |
| Oct 28, 2026 | $44.32 | $45.26 | $40.98 | $41.70 | 2.42M |
| Oct 27, 2026 | $45.145 | $45.71 | $44.785 | $45.48 | 841.54K |
| Oct 26, 2026 | $45.36 | $46.08 | $45.215 | $45.36 | 757.29K |
| Oct 23, 2026 | $45.02 | $45.33 | $44.275 | $44.95 | 818.43K |
| Oct 22, 2026 | $46.11 | $46.30 | $45.49 | $45.54 | 462.71K |
| Oct 21, 2026 | $46.16 | $46.40 | $45.835 | $46.16 | 578.53K |
| Oct 20, 2026 | $45.20 | $46.10 | $45.16 | $45.86 | 455.68K |
| Oct 19, 2026 | $45.65 | $45.66 | $44.95 | $45.06 | 400.38K |
| Oct 16, 2026 | $44.92 | $45.47 | $44.69 | $45.36 | 755.41K |
| Oct 15, 2026 | $44.36 | $44.90 | $44.165 | $44.90 | 615.49K |
| Oct 14, 2026 | $43.68 | $44.205 | $43.60 | $43.78 | 673.59K |
| Oct 13, 2026 | $43.89 | $44.61 | $43.57 | $44.48 | 696.88K |
| Oct 12, 2026 | $44.32 | $44.775 | $44.20 | $44.37 | 539.67K |
| Oct 9, 2026 | $45.33 | $45.43 | $44.24 | $44.52 | 679.04K |
| Oct 8, 2026 | $44.95 | $45.44 | $44.72 | $45.16 | 760.06K |
Latest RUSHA news
The latest Smart Investors Daily articles mentioning RUSHA.
Stock researchCompany · Overview
Company
Market Activity
Research & News
RUSHA research
Overview
Company profile and research snapshot.
Company profile
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $46.56
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 29, 2026 | Stephens & Co. | Overweight | — |
| Aug 25, 2026 | UBS | Neutral | — |
| Jul 30, 2026 | Stephens & Co. | Overweight | — |
| May 19, 2026 | Stephens & Co. | Overweight | — |
| Apr 30, 2026 | Stephens & Co. | Overweight | — |
News briefing
No generated briefing is available yet.
Benzinga · Oct 29, 2026
Stephens & Co. Maintains Overweight on Rush Enterprises, Lowers Price Target to $55
Stephens & Co. analyst Brady Lierz maintains Rush Enterprises (NASDAQ:RUSHA) with a Overweight and lowers the price target from $60 to $55.
Benzinga · Oct 27, 2026
Rush Enterprises Q3 EPS $0.65 Misses $1.01 Estimate, Sales $2.113B Beat $2.070B Estimate
Rush Enterprises (NASDAQ:RUSHA) reported quarterly earnings of $0.65 per share which missed the analyst consensus estimate of $1.01 by 35.64 percent. This is a 18.18 percent increase over earnings of $0.55 per share
ChartMill · Oct 13, 2026
Rush Enterprises (NASDAQ:RUSHA): A Decent Value Stock Trading at Peer-Relative Discounts
Rush Enterprises (RUSHA) screens as a decent value stock with cheap cash-flow multiples, solid profitability, and forecast EPS growth.
AI research layers
Interpretive context generated from the platform’s current data sources.
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