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Smart Investors Daily
PL

NYSE · PLNT

Planet Fitness, Inc.

Consumer Cyclical · Leisure

$53.58

Up+$2.07 (+3.86%)

Updated Nov 2, 2026, 11:32 PM

SID Score

4.2/10

Composite research score

Smart Money

58/100

Neutral

Market cap
9.11B
P/E ratio
44.06
Dividend yield
0.00%
52-week range
$37.03 – $114.26
Volume
1.58M
Avg. volume
1.36M

Price performance · PLNT

PLNT price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

PLNT closed at $53.58 after 20 trading sessions, up 27.36% for the selected period.

Last close
$53.58
Period change
+27.36%
Period low
$42.07
Period high
$53.72
Daily close
View OHLC price history
PLNT OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$54.10$54.30$53.23$53.581.58M
Oct 29, 2026$53.70$54.3799$53.21$53.721.04M
Oct 28, 2026$52.61$53.59$52.20$52.631.31M
Oct 27, 2026$52.65$52.90$51.50$52.261.14M
Oct 26, 2026$52.07$53.20$51.50$52.441.34M
Oct 23, 2026$53.08$53.575$52.11$52.521.64M
Oct 22, 2026$52.21$54.44$51.845$53.272.69M
Oct 21, 2026$52.38$52.51$51.135$51.691.64M
Oct 20, 2026$53.21$53.78$52.77$52.961.74M
Oct 19, 2026$51.08$52.91$50.52$52.892.21M
Oct 16, 2026$49.48$51.895$49.385$50.922.48M
Oct 15, 2026$47.66$49.83$47.42$49.411.93M
Oct 14, 2026$47.27$47.41$45.87$46.952.42M
Oct 13, 2026$48.06$48.23$46.69$47.451.67M
Oct 12, 2026$48.16$48.71$47.31$47.891.92M
Oct 9, 2026$44.72$48.20$44.72$47.983.13M
Oct 8, 2026$42.88$44.06$42.82$44.032.51M
Oct 7, 2026$42.19$43.365$42.00$43.091.73M
Oct 6, 2026$41.92$42.82$41.76$42.251.88M
Oct 5, 2026$42.10$42.51$40.935$42.072.21M

Latest PLNT news

The latest Smart Investors Daily articles mentioning PLNT.

PLNT research

Overview

Company profile and research snapshot.

Company profile

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$129.67
Implied upside
—
Analysts
—
PLNT recent ratings
DateFirmRatingTarget
Oct 27, 2026Morgan StanleyEqual-Weight—
Oct 5, 2026RBC CapitalOutperform—
Oct 5, 2026BairdOutperform—
Aug 18, 2026Morgan StanleyEqual-Weight—
Aug 7, 2026RBC CapitalOutperform—
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News briefing

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Yahoo · Oct 28, 2026

Planet Fitness Honors First Responders Through Nationwide Equipment Donations

Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand, today highlighted the impact of its ongoing efforts to support first responders. Throughout 2026, clubs and franchisees across the country have donated fitness equipment to local fire departments, police departments, EMS organizations, and other public safety agencies.

AI research layers

Interpretive context generated from the platform’s current data sources.

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