Yahoo · Sep 9, 2026
Planet Fitness Said No to New Franchisees for a Decade. Here’s How This Guy Got a Yes.
For ten years, Planet Fitness had one rule for new franchisees: buy your way in. Then a hotel developer showed up.
PL
NYSE · PLNT
Planet Fitness, Inc.
Consumer Cyclical · Leisure
$50.81
Down-$0.79 (-1.55%)
Updated Sep 16, 2026, 10:31 PM
SID Score
4.0/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 9.11B
- P/E ratio
- 44.06
- Dividend yield
- 0.00%
- 52-week range
- $37.03 – $114.26
- Volume
- 1.36M
- Avg. volume
- 1.36M
Price performance
PLNT price history
1M range · 20 trading sessions · Daily adjusted prices
PLNT closed at $50.81 after 20 trading sessions, down 4.78% for the selected period.
- Last close
- $50.81
- Period change
- -4.78%
- Period low
- $49.88
- Period high
- $54.20
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $50.85 | $51.30 | $49.53 | $50.81 | 1.36M |
| Sep 14, 2026 | $51.12 | $52.20 | $50.50 | $51.16 | 1.66M |
| Sep 11, 2026 | $51.00 | $51.385 | $50.26 | $50.75 | 1.46M |
| Sep 10, 2026 | $49.82 | $50.16 | $49.075 | $49.98 | 2.02M |
| Sep 9, 2026 | $49.27 | $50.00 | $48.55 | $49.88 | 2.37M |
| Sep 8, 2026 | $51.12 | $51.65 | $49.79 | $49.88 | 1.55M |
| Sep 4, 2026 | $51.22 | $51.44 | $50.43 | $50.87 | 1.13M |
| Sep 3, 2026 | $52.14 | $52.43 | $51.04 | $51.50 | 1.01M |
| Sep 2, 2026 | $50.73 | $52.455 | $50.46 | $51.68 | 1.31M |
| Sep 1, 2026 | $50.77 | $51.305 | $49.89 | $50.47 | 1.54M |
| Aug 31, 2026 | $52.74 | $53.00 | $51.47 | $51.60 | 2.44M |
| Aug 28, 2026 | $51.76 | $53.59 | $51.76 | $53.33 | 1.52M |
| Aug 27, 2026 | $52.44 | $53.35 | $51.69 | $51.70 | 1.65M |
| Aug 26, 2026 | $51.94 | $53.78 | $51.94 | $53.29 | 1.32M |
| Aug 25, 2026 | $53.67 | $54.13 | $51.61 | $52.54 | 1.62M |
| Aug 24, 2026 | $54.16 | $55.37 | $53.63 | $53.86 | 1.54M |
| Aug 21, 2026 | $53.29 | $54.52 | $53.21 | $54.20 | 1.71M |
| Aug 20, 2026 | $53.81 | $53.83 | $52.66 | $53.12 | 1.37M |
| Aug 19, 2026 | $54.17 | $54.17 | $52.39 | $53.95 | 1.74M |
| Aug 18, 2026 | $51.71 | $53.7919 | $51.06 | $53.36 | 2.35M |
Latest PLNT news
The latest Smart Investors Daily articles mentioning PLNT.
Stock researchCompany · Overview
PLNT research
Overview
Company profile and research snapshot.
Company profile
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $129.67
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 18, 2026 | Morgan Stanley | Equal-Weight | — |
| Aug 7, 2026 | RBC Capital | Outperform | — |
| Jul 20, 2026 | Canaccord Genuity | Buy | — |
| Jul 9, 2026 | JP Morgan | Overweight | — |
| May 20, 2026 | Roth Capital | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Sep 9, 2026
Planet Fitness Reinforces Commitment to Judgement Free Fitness with Evolved Visual Identity and Enhanced Mobile App
Planet Fitness, Inc. (NYSE: PLNT) (the "Company") today announced an evolution of its brand identity and logo grounded in the welcoming energy and Judgement Free spirit of its clubs, and the momentum of its members around the world. The refreshed gear logo reflects movement, progress and the collective energy of the Planet Fitness community, complemented by a new custom font and an update to the brand's iconic purple and yellow color palette that reflects the warmth, energy, and optimism of Plan
SeekingAlpha · Sep 1, 2026
Planet Fitness: Membership Growth Is Muted
Planet Fitness was rated Hold after a 51% YTD drop. Click for more on PLNT stock.
SeekingAlpha · Aug 31, 2026
Planet Fitness: Same Club Sales Decay Is A Major Red Flag (Rating Downgrade)
Planet Fitness (PLNT) downgraded to sell: slowing growth, promo-driven signups, franchise risks, weak pricing power, and high debt. See more here.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
