Altria Group, Inc.

Altria comprises Philip Morris USA, US Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 42% annual share in 2024. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev and a 41% stake in cannabis manufacturer Cronos. It also acquired vaping company Njoy Holdings in 2023 and operates a joint venture with Japan Tobacco in the heated tobacco category for the US.

Consensus

Buy

Average target

$60.00

Implied upside

—

Analysts

5

Why Is MO Up Today?

Altria Group is trading higher following a strong Q3 earnings report that prompted the company to raise guidance and outline an evolving nicotine strategy. The positive momentum reflects market appreciation for solid operational performance and improved analyst outlooks, though sentiment remains cautiously optimistic across the Street.

Bottom line: Altria's Q3 results and raised guidance justify today's modest rally, with strong underlying smokeable volume performance and strategic repositioning supporting the bullish case. However, the stock's substantial year-to-date appreciation, combined with neutral analyst sentiment and structural industry headwinds, suggests investors should await better entry points or clearer evidence of non-combustible product traction before significantly increasing exposure.