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NYSE · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$341.08

Up+$2.07 (+0.61%)

Updated Sep 26, 2026, 3:24 AM

SID Score

6.4/10

Composite research score

Smart Money

50/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.24%
52-week range
$271.54 – $404.47
Volume
13.86M
Avg. volume
23.39M

Price performance

GOOG price history

1M range · 20 trading sessions · Daily adjusted prices

GOOG closed at $341.08 after 20 trading sessions, down 0.52% for the selected period.

Last close
$341.08
Period change
-0.52%
Period low
$328.38
Period high
$350.87
Daily close
View OHLC price history
GOOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 25, 2026$338.925$343.60$337.91$341.0813.86M
Sep 24, 2026$333.00$339.31$332.81$339.0115.96M
Sep 23, 2026$346.30$346.33$334.20$334.9823.28M
Sep 22, 2026$353.24$359.98$345.74$347.4120.17M
Sep 21, 2026$346.19$353.30$344.80$350.8718.25M
Sep 18, 2026$351.22$355.13$343.87$344.4134.11M
Sep 17, 2026$345.00$345.965$340.50$343.6815.32M
Sep 16, 2026$343.36$344.70$337.45$339.3612.87M
Sep 15, 2026$343.34$344.36$339.18$341.4313.36M
Sep 14, 2026$339.11$346.45$338.74$345.7122.48M
Sep 11, 2026$332.73$339.95$332.55$335.4515.82M
Sep 10, 2026$326.08$330.89$325.651$330.3916.42M
Sep 9, 2026$329.12$329.34$325.63$328.3819.33M
Sep 8, 2026$331.99$336.48$330.39$335.3814.15M
Sep 4, 2026$339.18$340.18$333.75$335.3112.7M
Sep 3, 2026$336.51$340.85$336.31$339.0812.86M
Sep 2, 2026$330.77$336.51$329.5201$333.7813M
Sep 1, 2026$332.25$333.9497$329.29$332.0316.31M
Aug 31, 2026$340.02$340.63$333.43$335.4123.2M
Aug 28, 2026$337.61$345.43$337.28$342.8817.84M

Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
—
Analysts
37
GOOG recent ratings
DateFirmRatingTarget
Sep 18, 2026Tigress FinancialStrong Buy—
Sep 17, 2026Evercore ISI GroupOutperform—
Sep 3, 2026RosenblattBuy—
Jul 23, 2026Roth CapitalBuy—
Jul 23, 2026RBC CapitalOutperform—
Open full forecast

News briefing

Generated Sep 25, 2026, 9:20 PM

Why Is GOOG Up Today? Alphabet Gains on AI Infrastructure and Space Ambitions

Alphabet stock ticked up 0.61% today as investors digested news of the company's ambitious Project Suncatcher—a plan to launch mini data centers into space as part of a broader AI infrastructure expansion. The modest gains reflect cautious optimism around Google's technological innovations, though the stock movement remains modest compared to some competitors.

    Bottom line: Alphabet's modest 0.61% gain reflects a mixed near-term environment where ambitious long-term AI initiatives compete with immediate competitive pressures and capex concerns. Investors should view today's move as part of a broader strategic positioning story rather than a decisive trend, with the key watch being whether Project Suncatcher and enterprise Gemini adoption translate into measurable revenue and margin expansion in coming quarters.

    Yahoo · Sep 25, 2026

    US tech giants could spark a European nuclear revival

    JP Morgan believes the scramble by US technology giants for reliable power could push up European energy prices and hasten a long-awaited revival in nuclear power. Phil Buller, who covers European capital goods and utilities for the bank, said the trend was underappreciated by investors...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Alphabet Inc. Stock Performance

    Alphabet Inc. shares closed at $339.01, trading slightly below the 50-day moving average of $342.88 but above the 200-day moving average of $335.90, per SID market data. The stock has declined 2.79% over the past month and 2.92% over the trailing three months, reflecting near-term weakness within a broader positive trajectory. On a one-year basis, GOOG has gained 9.27%, underperforming portions of the broader technology sector. The 14-day relative strength index stands at 50.9, indicating neutral momentum with neither overbought nor oversold conditions. Average daily trading volume registers at approximately 23.4 million shares, according to Massive/Polygon data. Alphabet maintains a market capitalization of approximately $3.79 trillion, solidifying its position among the largest publicly traded companies globally. The stock's beta of 1.07 indicates volatility closely aligned with, though marginally above, the broader market benchmark.

    Alphabet Inc. Valuation Analysis

    Alphabet Inc. currently trades at a price-to-earnings ratio of 30.40, per SID market data, reflecting a premium relative to the broader market but consistent with large-cap technology peers. The PEG ratio stands at 3.84, suggesting that the current earnings multiple exceeds the company's near-term earnings growth rate as estimated by consensus forecasts. The price-to-book ratio registers at 9.76, according to SEC filings, indicating investors are paying nearly ten times book value for the company's equity. Alphabet has initiated a modest dividend program yielding approximately 0.27%, a relatively recent development for the technology giant that historically returned capital exclusively through share repurchases. The $3.79 trillion market capitalization positions Alphabet among the most valuable companies globally within the technology sector. These valuation metrics collectively suggest the stock is priced for continued earnings expansion and sustained dominance across its core advertising and cloud computing segments.

    Smart Money Activity for GOOG

    Alphabet Inc. registers a composite smart money score of 48 out of 100, signaling a neutral overall positioning among sophisticated market participants, per SID market data. Institutional ownership activity scores a perfect 25 out of 25, reflecting robust and sustained accumulation by large asset managers and funds as reported in 13F institutional filings. Insider activity scores 12.5 out of 25, indicating moderate transaction levels among company executives and directors per SEC Form 4 filings, without a decisive directional bias. Dark pool activity registers at 9.1 out of 25, suggesting below-average volumes in off-exchange trading venues, which may indicate limited large-block institutional repositioning in the near term. Congressional trading interest scores notably low at 1.6 out of 25, reflecting minimal disclosed trading activity by members of Congress. The divergence between the strong institutional score and the weaker dark pool and congressional components accounts for the overall neutral composite signal, suggesting institutional conviction is not yet fully corroborated by other smart money channels.

    Alphabet Inc. Earnings Outlook

    Alphabet Inc. has delivered consecutive earnings beats in recent quarters, according to company earnings reports. In the most recently reported quarter, the company posted earnings per share of $9.11 against a consensus estimate of $2.88, representing a surprise of $6.23. The prior quarter showed EPS of $5.11 versus the $2.63 estimate, yielding a positive surprise of $2.48. These substantial beats suggest either conservative analyst modeling or accelerating operational performance across Alphabet's business segments. Looking ahead, analyst estimates project EPS of $2.62 for the upcoming reporting period and $2.88 for the following quarter, per consensus analyst estimates. The next scheduled earnings release is anticipated on April 23, 2026. The pattern of significant outperformance relative to estimates may prompt upward revisions to forward expectations. Investors will closely monitor whether the magnitude of earnings surprises sustains as the consensus adjusts to Alphabet's recent trajectory.

    Wall Street Analyst Ratings for GOOG

    Wall Street analysts maintain a broadly bullish consensus on Alphabet Inc., per SID consensus data. In the most recent coverage updates, Tigress Financial reiterated a Strong Buy rating on September 18, 2026, while Evercore ISI Group maintained an Outperform recommendation on September 17, 2026, according to Wall Street analyst reports. Rosenblatt reaffirmed its Buy rating on September 3, 2026, and both Roth Capital and RBC Capital upheld Buy and Outperform ratings, respectively, on July 23, 2026. Notably, all five recent analyst actions represent reiterations of existing positive ratings rather than upgrades, indicating sustained confidence without incremental positive catalysts driving rating changes. No downgrades or neutral-to-negative revisions have been issued among the most recent coverage updates. The unanimity of positive sentiment across multiple firms — spanning boutique and bulge-bracket institutions — underscores broad institutional conviction in Alphabet's fundamental positioning and growth trajectory within the technology sector.