Yahoo · Oct 22, 2026
Gap Inc. Gets an AI Assist for Seasonal Hiring
The fashion retailer says it’s piloting Bridgette, an AI-enabled virtual career guide, to make hiring "faster, simpler, more engaging, and more human where it counts."
GA
NYSE · GAP
The Gap, Inc.
Consumer Cyclical · Apparel - Retail
$22.32
Down-$0.57 (-2.49%)
Updated Nov 1, 2026, 2:29 AM
SID Score
5.5/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 9.94B
- P/E ratio
- 11.69
- Dividend yield
- 3.63%
- 52-week range
- $18.11 – $29.36
- Volume
- 5.16M
- Avg. volume
- 9.04M
Price performance · GAP
GAP price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
GAP closed at $22.32 after 20 trading sessions, down 4.21% for the selected period.
- Last close
- $22.32
- Period change
- -4.21%
- Period low
- $21.70
- Period high
- $23.79
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $22.85 | $23.09 | $22.13 | $22.32 | 5.16M |
| Oct 29, 2026 | $22.24 | $23.03 | $22.24 | $22.89 | 4.59M |
| Oct 28, 2026 | $21.69 | $22.305 | $21.595 | $22.00 | 5.46M |
| Oct 27, 2026 | $22.24 | $22.24 | $21.69 | $21.70 | 5.98M |
| Oct 26, 2026 | $22.48 | $22.70 | $22.24 | $22.26 | 5.65M |
| Oct 23, 2026 | $22.51 | $22.57 | $21.985 | $22.32 | 3.93M |
| Oct 22, 2026 | $22.55 | $23.025 | $22.345 | $22.91 | 6.1M |
| Oct 21, 2026 | $23.32 | $23.395 | $22.68 | $22.69 | 3.47M |
| Oct 20, 2026 | $23.53 | $23.70 | $23.27 | $23.47 | 4.65M |
| Oct 19, 2026 | $23.38 | $23.60 | $23.16 | $23.54 | 4.15M |
| Oct 16, 2026 | $23.33 | $23.79 | $23.065 | $23.12 | 4.62M |
| Oct 15, 2026 | $22.78 | $23.82 | $22.78 | $23.46 | 5.82M |
| Oct 14, 2026 | $22.69 | $22.77 | $22.33 | $22.67 | 4.35M |
| Oct 13, 2026 | $23.18 | $23.525 | $22.675 | $22.83 | 4.5M |
| Oct 12, 2026 | $23.02 | $23.26 | $22.52 | $22.78 | 4.7M |
| Oct 9, 2026 | $23.04 | $23.34 | $22.99 | $23.23 | 3.77M |
| Oct 8, 2026 | $23.27 | $23.45 | $22.905 | $23.36 | 5.2M |
| Oct 7, 2026 | $23.33 | $23.70 | $23.0801 | $23.61 | 5.47M |
| Oct 6, 2026 | $23.58 | $24.2072 | $23.425 | $23.79 | 7.46M |
| Oct 5, 2026 | $22.71 | $23.515 | $22.625 | $23.30 | 6.94M |
Latest GAP news
The latest Smart Investors Daily articles mentioning GAP.
Stock researchCompany · Overview
Company
Market Activity
Research & News
GAP research
Overview
Company profile and research snapshot.
Company profile
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates approximately 2,500 stores in North America, Europe, and Asia and franchises about 1,000 more in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $27.60
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | Wolfe Research | Peer Perform | — |
| Oct 16, 2026 | Needham | Hold | — |
| Sep 9, 2026 | BMO Capital | Market Perform | — |
| Aug 31, 2026 | Goldman Sachs | Buy | — |
| Aug 28, 2026 | TD Cowen | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 22, 2026
Banana Republic debuts TikTok content series in bid for younger shoppers
The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.
Benzinga · Oct 22, 2026
Wolfe Research Initiates Coverage On Gap with Peer Perform Rating
Wolfe Research analyst Spencer Hanus initiates coverage on Gap (NYSE:GAP) with a Peer Perform rating.
Yahoo · Oct 22, 2026
3 Reasons GAP is risky and 1 stock to buy instead
Over the past six months, Gap’s stock price fell to $22.76. Shareholders have lost 12.2% of their capital, which is disappointing considering the S&P 500 has climbed by 8.1%. This might have investors contemplating their next move.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
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