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Smart Investors Daily
SO

NASDAQ · SONO

Sonos, Inc.

Technology · Consumer Electronics

$15.60

Down-$0.06 (-0.38%)

Updated Sep 17, 2026, 4:25 AM

SID Score

6.1/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
2.23B
P/E ratio
-36.46
Dividend yield
0.00%
52-week range
$12.44 – $17.60
Volume
1.85M
Avg. volume
1.59M

Price performance

SONO price history

1M range · 0 trading sessions · Daily adjusted prices

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Latest SONO news

The latest Smart Investors Daily articles mentioning SONO.

SONO research

Overview

Company profile and research snapshot.

Company profile

Sonos Inc is an audio company dedicated to elevating life through sound, offering a connected platform that brings together music, movies, stories, and conversations. Its portfolio includes home theater speakers, components, plug-in and portable speakers and headphones, known for exceptional sound, thoughtful design, ease of use and seamless access to audio content. Its partner products and other revenue categories include accessories for home integration, such as custom-designed stands, mounts, and shelving units, along with partnerships for architectural speakers and automotive sound systems, as well as licensing, advertising revenue, and subscription-based services. The company operates in the United States and other countries, with the majority of revenue coming from the United States.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$17.00
Implied upside
Analysts
10
SONO recent ratings
DateFirmRatingTarget
Jul 30, 2026RosenblattBuy
Jun 15, 2026RosenblattBuy
May 5, 2026RosenblattBuy
Feb 4, 2026RosenblattBuy
Feb 2, 2026RosenblattBuy
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News briefing

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Yahoo · Sep 14, 2026

Sonos Launches New Global Brand Campaign "Love the Sound. Feel the System"

SANTA BARBARA, Calif., September 14, 2026--Sonos today launched "Love the Sound. Feel the System", a new global brand campaign and creative direction for the company. The campaign begins rolling out across the United States and Mexico today, and is anchored by a major media presence in New York City.

Yahoo · Sep 3, 2026

1 Cash-Heavy Stock to Own for Decades and 2 We Find Risky

A surplus of cash can mean financial stability, but it can also indicate a reluctance (or inability) to invest in growth. Some of these companies also face challenges like stagnating revenue, declining market share, or limited scalability.

Yahoo · Sep 2, 2026

Is Sonos (SONO) Fairly Valued As Sonos 27 And New Product Launches Land?

Sonos (SONO) just announced Sonos 27, a new version of its audio operating system, alongside Beam Ultra and Sonos Ace Ultra. This product cycle refresh provides new context for thinking about the stock. Against the backdrop of Sonos 27 and the new Beam Ultra and Ace Ultra launches, Sonos shares trade at US$15.14. The 30 day share price return is up 3.27%, the year to date share price return is down 13.44%, and the 1 year total shareholder return is 10.19%. Longer term total shareholder...

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