Benzinga · Nov 2, 2026
NASDAQ · SMPL
The Simply Good Foods Company
Consumer Defensive · Packaged Foods
$12.47
Up+$1.00 (+8.01%)
Updated Nov 4, 2026, 5:05 PM
SID Score
4.6/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 1.88B
- P/E ratio
- 18.09
- Dividend yield
- 0.00%
- 52-week range
- $9.38 – $22.00
- Volume
- 4M
- Avg. volume
- 1.73M
Price performance · SMPL
SMPL price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Nov 3, 2026
SMPL closed at $12.47 after 21 trading sessions, up 25.20% for the selected period.
- Last close
- $12.47
- Period change
- +25.20%
- Period low
- $9.75
- Period high
- $12.47
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 3, 2026 | $12.27 | $12.72 | $12.12 | $12.47 | 4M |
| Nov 2, 2026 | $11.28 | $12.475 | $11.2792 | $12.43 | 2.34M |
| Oct 30, 2026 | $10.89 | $11.265 | $10.85 | $11.25 | 1.98M |
| Oct 29, 2026 | $10.86 | $10.86 | $10.44 | $10.66 | 2.88M |
| Oct 28, 2026 | $9.45 | $10.875 | $9.40 | $10.84 | 3.96M |
| Oct 27, 2026 | $10.06 | $11.22 | $9.72 | $9.75 | 5.18M |
| Oct 26, 2026 | $10.31 | $10.41 | $9.84 | $10.09 | 3.08M |
| Oct 23, 2026 | $11.02 | $11.14 | $10.32 | $10.41 | 1.74M |
| Oct 22, 2026 | $10.75 | $11.215 | $10.75 | $11.08 | 2.09M |
| Oct 21, 2026 | $10.81 | $10.875 | $10.425 | $10.67 | 1.97M |
| Oct 20, 2026 | $11.14 | $11.24 | $10.925 | $10.99 | 1.57M |
| Oct 19, 2026 | $11.10 | $11.18 | $10.845 | $11.00 | 1.84M |
| Oct 16, 2026 | $11.135 | $11.435 | $11.095 | $11.19 | 1.84M |
| Oct 15, 2026 | $10.86 | $11.32 | $10.86 | $11.13 | 1.99M |
| Oct 14, 2026 | $10.54 | $10.74 | $10.46 | $10.72 | 1.7M |
| Oct 13, 2026 | $10.52 | $10.706 | $10.34 | $10.545 | 1.96M |
| Oct 12, 2026 | $10.18 | $10.45 | $10.02 | $10.43 | 1.76M |
| Oct 9, 2026 | $10.06 | $10.26 | $10.00 | $10.18 | 1.94M |
| Oct 8, 2026 | $9.95 | $10.15 | $9.87 | $10.11 | 2.62M |
| Oct 7, 2026 | $9.95 | $10.13 | $9.885 | $9.89 | 1.78M |
| Oct 6, 2026 | $10.02 | $10.10 | $9.89 | $9.96 | 1.61M |
Latest SMPL news
The latest Smart Investors Daily articles mentioning SMPL.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SMPL research
Overview
Company profile and research snapshot.
Company profile
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $29.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 28, 2026 | UBS | Neutral | — |
| Oct 28, 2026 | Jefferies | Hold | — |
| Oct 28, 2026 | Stifel | Buy | — |
| Aug 26, 2026 | TD Cowen | Hold | — |
| Jul 10, 2026 | DA Davidson | Neutral | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 31, 2026
Simply Good Foods (SMPL) Stock Fair Value Falls After Cautious Analyst Cuts
The updated analyst narrative on Simply Good Foods now anchors to a lower fair value estimate, moving from US$14.38 to US$12.00. That reset is consistent with recent Street commentary that has tilted more cautious, with several bearish analysts cutting ratings and price targets as they focus on execution risks around sales, margins, and category momentum. As you read on, you will see how these evolving price targets and narratives can shape the way you track Simply Good Foods from here. Stay...
Yahoo · Oct 31, 2026
SMPL Q3 deep dive: marketing overhaul and price increases shape near-term outlook
Packaged food company Simply Good Foods (NASDAQ:SMPL) reported calendar Q3 2026 (fiscal Q4 2026) results beating Wall Street’s revenue expectations, but sales fell by 9.7% year on year to $333.3 million. On the other hand, next quarter’s revenue guidance of $270.5 million was less impressive, coming in 9.8% below analysts’ estimates. Its non-GAAP profit of $0.44 per share was 11% above analysts’ consensus estimates.
Yahoo · Oct 30, 2026
The top 5 analyst questions from Simply Good Foods’s Q3 earnings call
Simply Good Foods’ third quarter results were met with a positive market response, reflecting the company’s progress in executing its turnaround plan despite ongoing sales headwinds. Management attributed the quarter’s performance to decisive actions taken earlier in the year, including a comprehensive reset of brand strategies and cost structure. CEO Joe Scalzo emphasized that fiscal 2026 was a year of “decisive action,” noting that improvements in gross margin and operational discipline positi
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