Yahoo · Oct 31, 2026
Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?
The consumer staples giants just had one of their best months in years as money rotated out of AI stocks.
NASDAQ · PG
The Procter & Gamble Company
Consumer Defensive · Household & Personal Products
$161.57
Up+$0.98 (+0.61%)
Updated Oct 31, 2026, 8:46 PM
SID Score
7.9/10
Composite research score
Smart Money
55/100
Neutral
- Market cap
- 328.87B
- P/E ratio
- 20.46
- Dividend yield
- 2.59%
- 52-week range
- $137.62 – $167.25
- Volume
- 11.63M
- Avg. volume
- 8.54M
Price performance · PG
PG price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
PG closed at $161.57 after 21 trading sessions, up 11.50% for the selected period.
- Last close
- $161.57
- Period change
- +11.50%
- Period low
- $144.91
- Period high
- $165.59
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $164.62 | $165.36 | $161.03 | $161.57 | 11.63M |
| Oct 29, 2026 | $160.09 | $160.95 | $158.655 | $160.59 | 7.51M |
| Oct 28, 2026 | $157.985 | $159.57 | $157.40 | $158.26 | 5.21M |
| Oct 27, 2026 | $158.71 | $159.531 | $158.42 | $159.23 | 7.61M |
| Oct 26, 2026 | $160.76 | $161.60 | $158.85 | $159.92 | 9.49M |
| Oct 23, 2026 | $164.00 | $164.50 | $160.64 | $161.02 | 10.33M |
| Oct 22, 2026 | $162.14 | $166.85 | $161.36 | $165.59 | 22.04M |
| Oct 21, 2026 | $158.17 | $158.6728 | $156.80 | $156.84 | 9.98M |
| Oct 20, 2026 | $158.70 | $159.47 | $158.06 | $159.32 | 9.75M |
| Oct 19, 2026 | $157.87 | $158.49 | $157.01 | $157.69 | 10.09M |
| Oct 16, 2026 | $157.75 | $159.98 | $157.56 | $159.35 | 13.53M |
| Oct 15, 2026 | $158.325 | $159.95 | $156.79 | $157.08 | 16.42M |
| Oct 14, 2026 | $154.64 | $156.63 | $154.285 | $156.53 | 10.68M |
| Oct 13, 2026 | $154.51 | $154.75 | $152.22 | $153.04 | 6.04M |
| Oct 12, 2026 | $151.25 | $153.25 | $150.95 | $153.20 | 6.22M |
| Oct 9, 2026 | $150.57 | $151.60 | $149.92 | $151.23 | 6.31M |
| Oct 8, 2026 | $147.74 | $150.76 | $147.05 | $150.59 | 12.05M |
| Oct 7, 2026 | $148.68 | $149.665 | $147.755 | $147.82 | 8.68M |
| Oct 6, 2026 | $148.02 | $149.68 | $147.06 | $148.41 | 13.33M |
| Oct 5, 2026 | $145.00 | $146.09 | $144.38 | $145.94 | 7.04M |
| Oct 2, 2026 | $144.40 | $145.21 | $143.81 | $144.91 | 6.25M |
Latest PG news
The latest Smart Investors Daily articles mentioning PG.
Stock researchCompany · Overview
Company
Market Activity
Research & News
PG research
Overview
Company profile and research snapshot.
Company profile
Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate north of $1 billion each in annual global sales, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $167.33
- Implied upside
- —
- Analysts
- 18
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 26, 2026 | Barclays | Equal-Weight | — |
| Oct 26, 2026 | Piper Sandler | Neutral | — |
| Oct 23, 2026 | RBC Capital | Outperform | — |
| Oct 23, 2026 | TD Cowen | Hold | — |
| Oct 23, 2026 | Wells Fargo | Overweight | — |
News briefing
Generated Oct 31, 2026, 5:23 PM
Why Is PG Up Today? Dividend Appeal and Valuation Questions Dominate
Procter & Gamble edged higher by 0.61% today, continuing its recent positive momentum as the company features prominently in dividend-focused investment discussions. However, the stock's gains are modest, reflecting investor ambivalence about PG's elevated valuation despite its consistent dividend-paying reputation.
Bottom line: Procter & Gamble's modest gain reflects a market in equilibrium—acknowledging the company's dividend strength and defensive qualities while grappling with valuation concerns highlighted by its recent bond sale. Investors should monitor whether the company can justify its premium valuation through growth initiatives, as the fundamental question 'what changed?' suggests the traditional dividend-and-hold case alone may no longer suffice.
CNBC · Oct 30, 2026
Jim Cramer on where else investors should be looking in this market
'Mad Money' host Jim Cramer talks consumer staples making a comeback.
CNBC · Oct 30, 2026
Until tech recovers, I like consumer staples, says Jim Cramer
'Mad Money' host Jim Cramer talks consumer staples making a comeback.
Yahoo · Oct 30, 2026
National Advertising Division Finds Carpe’s Reference Price Supported; Recommends Carpe Modify or Discontinue Savings and Comparative Claims
Following a challenge by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division determined that Clutch, Inc. d/b/a Carpe provided a reasonable basis for the $19.95 reference price used in its Underarm Stick savings claims, but recommended that Carpe modify or discontinue other challenged advertising, including savings, free shipping, comparative performance, and “first” 100-hour sweat and odor control claims.New York, NY, Oct. 30, 2026 (GLOBE NEWSWIRE) -- Follow
AI research layers
Interpretive context generated from the platform’s current data sources.
Procter & Gamble Stock Performance
Procter & Gamble shares closed at $161.57, posting a modest daily gain of 0.09%, per SID market data. The consumer staples giant has demonstrated strong momentum across multiple timeframes, rising 12.24% over the past month and 11.45% over the trailing three months. On a one-year basis, PG has appreciated 15.48%, reflecting sustained investor demand for defensive equities. The stock currently trades above both its 50-day moving average of $149.99 and its 200-day moving average of $149.55, according to Massive/Polygon technical data, signaling a well-established uptrend. The 14-day relative strength index stands at 63.2, indicating bullish momentum without yet reaching overbought territory. PG's beta of 0.382 underscores its low-volatility profile relative to the broader market, consistent with its Consumer Defensive sector classification. Average daily trading volume registers at approximately 8.54 million shares, supporting adequate liquidity for institutional participants.
Procter & Gamble Valuation Analysis
Procter & Gamble carries a market capitalization of approximately $328.87 billion, positioning it among the largest consumer defensive companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 20.46, which is moderate for a mega-cap staples name but reflects premium status relative to value-oriented benchmarks. The PEG ratio of 3.90 suggests the current earnings multiple significantly exceeds the company's projected earnings growth rate, indicating limited growth-adjusted value at present levels. According to SEC filings, PG's price-to-book ratio stands at 6.44, consistent with the asset-light, brand-driven nature of consumer packaged goods businesses. The company offers a dividend yield of 2.97%, reinforcing its appeal among income-focused investors. This yield, combined with PG's decades-long track record of consecutive dividend increases, continues to support valuation premiums within the consumer defensive sector, where stability and cash return policies are prioritized by allocators.
Smart Money Activity for PG
Procter & Gamble's composite smart money score stands at 55 out of 100, registering a neutral signal, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting near-universal ownership among large fund managers and pension funds, consistent with PG's mega-cap status and index weighting. In contrast, the insider sentiment component scores just 3.0 out of 25, suggesting limited conviction from corporate officers and directors at current price levels. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 14 purchases and 6 sales. While the buy-to-sell ratio favors accumulation, the low overall insider score indicates these transactions may involve modest dollar amounts. Dark pool activity scores 13.6 out of 25, reflecting moderate off-exchange institutional interest. Congressional trading activity registers at 13.5 out of 25, per 13F institutional filings, indicating middling legislative portfolio exposure to the stock. The divergence between institutional and insider scores warrants monitoring.
Procter & Gamble Earnings Outlook
Procter & Gamble has maintained a consistent pattern of exceeding Wall Street earnings expectations across its most recent reported quarters, according to company earnings reports. In the most recently completed quarter, PG reported earnings per share of $2.00 against a consensus estimate of $1.89, delivering a positive surprise of $0.11, or approximately 5.8%. The prior quarter saw EPS of $1.59 versus an estimate of $1.56, representing a $0.03 beat. An earlier period produced EPS of $1.43 compared to the $1.42 consensus, a marginal $0.01 upside surprise. The upcoming quarter, with results expected on July 28, carries an analyst estimate of $1.42 per share, per analyst estimates. PG's track record of consistent, if sometimes narrow, beats reflects disciplined cost management and pricing power across its diversified portfolio of household and personal care brands. The pattern of meeting or exceeding expectations supports the stock's premium valuation positioning within the consumer staples sector.
Wall Street Analyst Ratings for PG
Wall Street coverage of Procter & Gamble reflects a moderately constructive but divided consensus, according to recent analyst reports. In late October, multiple firms reiterated their existing positions following the company's quarterly earnings release. RBC Capital maintained its Outperform rating, while Wells Fargo reiterated an Overweight call, representing the most bullish voices among tracked analysts, per SID consensus data. On the neutral side, Barclays reaffirmed its Equal-Weight rating, Piper Sandler held at Neutral, and TD Cowen maintained its Hold recommendation. Notably, none of the five most recent analyst actions involved a rating change, suggesting the earnings results largely aligned with existing expectations and did not materially alter investment theses. The split between two constructive ratings and three neutral ratings illustrates the tension between PG's defensive qualities and its elevated PEG ratio of 3.90, which may limit upside enthusiasm among growth-oriented analysts. No recent downgrades have been recorded among major covering firms.
