analyst
HO
NASDAQ · HOG
Harley-Davidson, Inc.
Consumer Cyclical · Auto - Recreational Vehicles
$27.57
Down-$0.02 (-0.07%)
Updated Sep 16, 2026, 7:24 AM
SID Score
6.5/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 2.75B
- P/E ratio
- 5.38
- Dividend yield
- 2.61%
- 52-week range
- $17.09 – $31.25
- Volume
- 1.36M
- Avg. volume
- 1.94M
Price performance
HOG price history
1M range · 20 trading sessions · Daily adjusted prices
HOG closed at $27.57 after 20 trading sessions, up 1.25% for the selected period.
- Last close
- $27.57
- Period change
- +1.25%
- Period low
- $26.67
- Period high
- $28.30
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $27.48 | $27.815 | $27.26 | $27.57 | 1.36M |
| Sep 14, 2026 | $28.00 | $28.2233 | $27.55 | $27.59 | 2.1M |
| Sep 11, 2026 | $27.51 | $27.925 | $27.24 | $27.87 | 1.49M |
| Sep 10, 2026 | $26.68 | $26.98 | $26.22 | $26.96 | 1.49M |
| Sep 9, 2026 | $27.30 | $27.47 | $26.60 | $26.67 | 1.27M |
| Sep 8, 2026 | $28.38 | $28.39 | $27.07 | $27.18 | 1.43M |
| Sep 4, 2026 | $27.49 | $28.86 | $27.49 | $28.30 | 1.3M |
| Sep 3, 2026 | $28.00 | $28.65 | $27.17 | $27.67 | 1.75M |
| Sep 2, 2026 | $27.18 | $27.945 | $26.96 | $27.81 | 1.46M |
| Sep 1, 2026 | $27.46 | $27.97 | $27.12 | $27.15 | 1.66M |
| Aug 31, 2026 | $27.88 | $27.90 | $27.32 | $27.60 | 1.59M |
| Aug 28, 2026 | $28.26 | $28.35 | $27.62 | $28.10 | 1.15M |
| Aug 27, 2026 | $28.25 | $28.27 | $27.635 | $27.84 | 1.59M |
| Aug 26, 2026 | $27.62 | $27.965 | $27.29 | $27.85 | 1.8M |
| Aug 25, 2026 | $28.35 | $28.3867 | $27.255 | $27.49 | 2.03M |
| Aug 24, 2026 | $28.29 | $28.4799 | $28.02 | $28.29 | 2.23M |
| Aug 21, 2026 | $27.84 | $28.65 | $27.84 | $28.20 | 2.11M |
| Aug 20, 2026 | $27.41 | $27.66 | $27.275 | $27.63 | 1.26M |
| Aug 19, 2026 | $27.20 | $27.8971 | $27.20 | $27.66 | 1.39M |
| Aug 18, 2026 | $27.13 | $27.715 | $26.785 | $27.23 | 2.48M |
Latest HOG news
The latest Smart Investors Daily articles mentioning HOG.
Stock researchCompany · Overview
HOG research
Overview
Company profile and research snapshot.
Company profile
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $27.00
- Implied upside
- —
- Analysts
- 21
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 8, 2026 | Citigroup | Neutral | — |
| Sep 2, 2026 | UBS | Neutral | — |
| Aug 17, 2026 | DA Davidson | Buy | — |
| Jul 28, 2026 | Morgan Stanley | Underweight | — |
| Jul 24, 2026 | Baird | Neutral | — |
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