Yahoo · Sep 16, 2026
Amazon announces pay increase for frontline staff
Rises will range from 5.2% to 5.6%.
AM
NASDAQ · AMZN
Amazon.com, Inc.
Consumer Cyclical · Specialty Retail
$248.42
Down-$5.12 (-2.02%)
Updated Sep 16, 2026, 11:06 AM
SID Score
6.9/10
Composite research score
Smart Money
54/100
Neutral
- Market cap
- 2.25T
- P/E ratio
- 28.95
- Dividend yield
- 0.00%
- 52-week range
- $196.00 – $287.20
- Volume
- 36.28M
- Avg. volume
- 46.74M
Price performance
AMZN price history
1M range · 20 trading sessions · Daily adjusted prices
AMZN closed at $248.42 after 20 trading sessions, down 4.25% for the selected period.
- Last close
- $248.42
- Period change
- -4.25%
- Period low
- $248.42
- Period high
- $266.43
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $252.24 | $253.27 | $247.22 | $248.42 | 36.28M |
| Sep 14, 2026 | $253.15 | $255.95 | $250.74 | $253.54 | 34.35M |
| Sep 11, 2026 | $254.09 | $257.59 | $253.14 | $256.78 | 26.72M |
| Sep 10, 2026 | $250.11 | $253.15 | $249.58 | $251.89 | 25.48M |
| Sep 9, 2026 | $253.12 | $254.69 | $250.65 | $252.40 | 33.06M |
| Sep 8, 2026 | $256.675 | $257.99 | $254.75 | $256.97 | 29.4M |
| Sep 4, 2026 | $259.07 | $261.12 | $255.29 | $258.51 | 30.75M |
| Sep 3, 2026 | $256.20 | $259.50 | $256.00 | $258.90 | 26.89M |
| Sep 2, 2026 | $254.255 | $256.24 | $253.40 | $254.98 | 24.01M |
| Sep 1, 2026 | $254.83 | $255.82 | $251.93 | $254.92 | 31.7M |
| Aug 31, 2026 | $263.825 | $264.36 | $257.12 | $259.77 | 46.09M |
| Aug 28, 2026 | $258.32 | $267.56 | $257.78 | $266.43 | 49.55M |
| Aug 27, 2026 | $259.23 | $259.66 | $255.02 | $256.26 | 35.93M |
| Aug 26, 2026 | $261.275 | $262.05 | $258.24 | $260.28 | 21.53M |
| Aug 25, 2026 | $262.51 | $263.89 | $259.83 | $261.06 | 25.55M |
| Aug 24, 2026 | $259.60 | $263.32 | $259.05 | $262.07 | 28.07M |
| Aug 21, 2026 | $260.74 | $261.09 | $257.035 | $258.63 | 35.72M |
| Aug 20, 2026 | $263.16 | $263.84 | $259.52 | $260.11 | 28.37M |
| Aug 19, 2026 | $260.845 | $266.40 | $258.58 | $265.84 | 35.76M |
| Aug 18, 2026 | $260.63 | $262.18 | $257.73 | $259.45 | 33.17M |
Latest AMZN news
The latest Smart Investors Daily articles mentioning AMZN.
Stock researchCompany · Overview
AMZN research
Overview
Company profile and research snapshot.
Company profile
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $299.73
- Implied upside
- —
- Analysts
- 36
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 3, 2026 | Wells Fargo | Overweight | — |
| Jul 31, 2026 | Cantor Fitzgerald | Overweight | — |
| Jul 31, 2026 | Piper Sandler | Overweight | — |
| Jul 31, 2026 | Truist Securities | Buy | — |
| Jul 31, 2026 | Wedbush | Outperform | — |
News briefing
Generated Sep 15, 2026, 9:02 PM
Why Is AMZN Down Today?
Amazon shares fell 2.02% today amid a mixed bag of operational challenges and market-wide headwinds. The decline appears driven by infrastructure setbacks at AWS and broader concerns about interest rate hikes affecting consumer discretionary stocks, though several bullish catalysts partially offset these pressures.
Bottom line: Amazon's 2% decline reflects near-term operational and macroeconomic headwinds, particularly AWS infrastructure challenges and interest rate concerns, but the underlying investment thesis remains intact with zero sell ratings and strong long-term catalysts. Investors should monitor AWS recovery timelines and holiday season sales momentum while recognizing that the stock's significant AI positioning and diversified revenue streams provide meaningful upside potential for patient capital.
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AI research layers
Interpretive context generated from the platform’s current data sources.
Amazon.com Stock Performance
Amazon.com shares traded at $248.42, reflecting a daily gain of approximately 0.47% per SID market data. Over the trailing one-month period, AMZN declined 5.42%, though the stock maintained a modest 0.98% gain over three months and a 7.01% advance over the past twelve months. The stock currently trades below its 50-day moving average of $255.56, suggesting near-term downward pressure, while remaining above its 200-day moving average of $237.32, which indicates the longer-term trend remains intact. The 14-day relative strength index registered at 37.5, approaching oversold territory below the conventional 30 threshold. Average daily trading volume stands at approximately 46.74 million shares, according to Massive/Polygon data. Amazon's beta of 1.385 indicates the stock exhibits meaningfully higher volatility than the broader market, amplifying both upside and downside moves relative to benchmark indices.
Amazon.com Valuation Analysis
Amazon.com commands a market capitalization of approximately $2.25 trillion, positioning it among the largest publicly traded companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 28.95, which remains elevated relative to the broader Consumer Cyclical sector but reflects the company's premium growth profile. The PEG ratio stands at 26.10, suggesting the current P/E multiple is high even when adjusted for expected earnings growth. According to SEC filings, the price-to-book ratio registers at 5.47, while the price-to-sales ratio sits at 3.62, indicating investors pay $3.62 for every dollar of trailing revenue. Amazon does not pay a dividend, consistent with its historical reinvestment strategy prioritizing capital expenditures and expansion. These valuation metrics collectively reflect the market's continued willingness to assign a growth premium despite the stock's recent underperformance against its 50-day moving average.
Smart Money Activity for AMZN
Amazon.com's composite smart money score stands at 54 out of 100, reflecting a neutral overall signal per SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating strong conviction among large fund managers. Congressional trading activity also registers elevated interest with a score of 20.2 out of 25, suggesting notable positioning by members of Congress tracked through public disclosure filings. In contrast, insider activity scores 0.0 out of 25, the lowest possible reading. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 4 purchases and 16 sales, reflecting a pronounced sell-side bias among company executives and directors. Dark pool activity scored 9.0 out of 25, indicating moderate but unremarkable off-exchange institutional interest. The divergence between robust institutional confidence and persistent insider selling creates a mixed directional picture, with the neutral composite score reflecting these offsetting signals across tracked smart money categories.
Amazon.com Earnings Outlook
Amazon.com has demonstrated a pattern of earnings outperformance in recent quarters, according to company earnings reports. In the most recently reported quarter, AMZN posted earnings per share of $2.78 against an analyst estimate of $1.64, delivering a positive surprise of $1.14. The prior quarter showed EPS of $1.95 versus a consensus estimate of $1.97, resulting in a marginal miss of $0.02. Looking ahead, analysts project EPS of $1.67 for the upcoming reporting period, with results expected on April 30. The subsequent quarter, scheduled for July 30, carries a consensus estimate of $1.82 per share. Notably, historical data shows Amazon exceeded expectations by $3.93 in one prior period, reporting $5.75 against a $1.82 estimate. This track record of significant beats suggests analyst models may systematically underestimate Amazon's earnings power, particularly as the company's higher-margin segments like AWS and advertising continue scaling.
Wall Street Analyst Ratings for AMZN
Wall Street consensus on Amazon.com remains uniformly bullish, with all recent analyst actions reaffirming positive ratings, per SID consensus data. On September 3, 2026, Wells Fargo maintained its Overweight rating on AMZN, consistent with its prior stance. Following the most recent earnings release on July 31, four firms simultaneously reaffirmed favorable positions: Cantor Fitzgerald reiterated Overweight, Piper Sandler maintained Overweight, Truist Securities held its Buy rating, and Wedbush sustained its Outperform recommendation, according to Wall Street analyst reports. Notably, none of the five most recent analyst actions involved a downgrade or a shift to a neutral or negative posture. The clustering of reaffirmations around the July 31 earnings date suggests Amazon's quarterly results reinforced existing bullish theses across multiple coverage desks. With the stock trading at $248.42, approximately 2.8% below its 50-day moving average of $255.56, the unanimous positive sentiment from analysts stands in contrast to the stock's recent technical softness.
