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Smart Investors Daily
AM

NASDAQ · AMZN

Amazon.com, Inc.

Consumer Cyclical · Specialty Retail

$240.35

Down-$3.44 (-1.41%)

Updated Oct 31, 2026, 11:02 PM

SID Score

6.1/10

Composite research score

Smart Money

39/100

Bearish

Market cap
2.25T
P/E ratio
28.95
Dividend yield
0.00%
52-week range
$196.00 – $287.20
Volume
105.25M
Avg. volume
46.74M

Price performance · AMZN

AMZN price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

AMZN closed at $240.35 after 21 trading sessions, down 4.44% for the selected period.

Last close
$240.35
Period change
-4.44%
Period low
$240.35
Period high
$262.63
Daily close
View OHLC price history
AMZN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$232.54$241.55$229.3632$240.35105.25M
Oct 29, 2026$246.95$249.14$241.24$243.7985.23M
Oct 28, 2026$253.00$255.36$251.98$254.6034.92M
Oct 27, 2026$250.425$254.68$248.7101$253.1034.48M
Oct 26, 2026$249.47$250.79$247.23$249.0932.7M
Oct 23, 2026$248.85$250.01$246.4516$248.0025.57M
Oct 22, 2026$258.18$258.41$248.0001$250.3848.81M
Oct 21, 2026$262.71$264.36$259.29$262.3731.21M
Oct 20, 2026$264.075$265.3397$260.42$262.6334.93M
Oct 19, 2026$255.25$263.72$255.22$262.4556.19M
Oct 16, 2026$255.095$255.54$248.60$250.0040.43M
Oct 15, 2026$250.89$255.60$248.65$254.7634.56M
Oct 14, 2026$258.01$259.65$252.66$254.0834.82M
Oct 13, 2026$259.44$262.835$258.42$258.5825.3M
Oct 12, 2026$262.50$263.70$259.27$259.5326.58M
Oct 9, 2026$256.50$262.80$256.00$262.4334.77M
Oct 8, 2026$259.74$259.8599$253.78$254.0638.65M
Oct 7, 2026$254.23$260.14$253.17$259.9236.23M
Oct 6, 2026$253.40$256.675$251.08$256.2934.12M
Oct 5, 2026$250.19$254.5262$250.18$251.4039.27M
Oct 2, 2026$251.505$253.5577$250.02$251.5233.43M

Latest AMZN news

The latest Smart Investors Daily articles mentioning AMZN.

AMZN research

Overview

Company profile and research snapshot.

Company profile

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$299.73
Implied upside
—
Analysts
35
AMZN recent ratings
DateFirmRatingTarget
Oct 30, 2026RBC CapitalOutperform—
Oct 30, 2026Morgan StanleyOverweight—
Oct 30, 2026WedbushOutperform—
Oct 30, 2026TD CowenBuy—
Oct 30, 2026Wells FargoOverweight—
Open full forecast

News briefing

Generated Oct 30, 2026, 9:04 PM

Why Is AMZN Down Today?

Amazon shares fell 1.41% today as the company reported Q3 earnings that missed analyst expectations on both EPS and revenue, triggering a broader tech sector sell-off. While Wall Street remains constructive on AWS's long-term prospects, investor concerns about Amazon's massive AI infrastructure spending are outweighing optimism about future growth opportunities.

    Bottom line: Amazon faces a classic growth-at-a-cost scenario: near-term earnings disappointment driven by substantial AI infrastructure investments that should unlock significant competitive advantages and revenue growth by 2027. Investors need to decide whether to view current weakness as a buying opportunity for long-term AI plays or a warning sign about execution risks—watch for AWS growth re-acceleration and progress on AI chip commercialization as key catalysts.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Amazon.com Stock Performance

    Amazon.com, Inc. shares closed at $243.79, registering a daily gain of 0.47%, per SID market data. Over the trailing one-month period, AMZN has appreciated 3.21%, while its three-month return stands at 8.11%, indicating steady upward momentum across intermediate timeframes. However, the trailing twelve-month return of 2.92% reflects comparatively muted longer-term performance for a mega-cap technology and consumer cyclical name. Technically, the stock trades below its 50-day moving average of $255.12, suggesting near-term resistance, but remains above its 200-day moving average of $240.97, which historically serves as a key trend support level. The 14-day RSI reads 50.5, indicating neutral momentum with neither overbought nor oversold conditions. According to Massive/Polygon data, average daily trading volume stands at approximately 46.7 million shares, reflecting robust liquidity. Amazon's market capitalization currently sits at approximately $2.25 trillion, maintaining its position among the world's most valuable publicly traded companies.

    Amazon.com Valuation Analysis

    Amazon.com currently trades at a trailing price-to-earnings ratio of 28.95, per SID market data, positioning the stock at a moderate premium relative to the broader Consumer Cyclical sector. The company's price-to-sales ratio stands at 3.62, reflecting the market's willingness to assign significant revenue multiples to Amazon's diversified business model spanning e-commerce, cloud computing, advertising, and subscription services. The price-to-book ratio of 5.47 indicates the stock trades well above its net asset value, consistent with the capital-light and high-margin characteristics of its AWS cloud segment. According to SEC filings, the PEG ratio of 26.10 appears elevated, suggesting that on a growth-adjusted basis, the valuation carries a substantial premium. Notably, Amazon does not pay a dividend, directing free cash flow toward reinvestment and capital expenditures. Investors evaluating AMZN's valuation must weigh these multiples against the company's expanding margin profile and diversified revenue streams.

    Smart Money Activity for AMZN

    Amazon.com's composite smart money score stands at 39 out of 100, generating a bearish signal per SID market data. Institutional positioning scores a perfect 25 out of 25, reflecting maximum conviction among large fund managers, according to 13F institutional filings. In contrast, insider activity paints a more cautious picture, scoring 0 out of 25. SEC Form 4 filings reveal 20 insider transactions over the last 90 days, with sells outpacing buys at a ratio of more than two-to-one — 14 sales versus just 6 purchases. This elevated selling activity among executives and directors warrants close monitoring as a potential signal of internal sentiment. Dark pool activity registers a modest 9 out of 25, suggesting below-average institutional accumulation through off-exchange venues. Congressional trading activity scores 4.8 out of 25, indicating limited recent positioning by members of Congress in AMZN shares. The divergence between strong institutional holdings and weak insider sentiment creates a mixed signal for investors tracking smart money flows.

    Amazon.com Earnings Outlook

    Amazon.com has delivered a mixed but largely positive earnings trajectory across recent quarters, according to company earnings reports. In the most recent reported quarter, AMZN posted earnings per share of $1.89 against analyst estimates of $1.97, representing a miss of $0.08. However, the prior quarter saw a dramatic beat, with actual EPS of $5.75 versus the $1.82 consensus estimate — a $3.93 positive surprise that significantly exceeded expectations. Two quarters ago, the company reported EPS of $2.78, surpassing the $1.64 estimate by $1.14, further demonstrating earnings power above street projections. Looking ahead, analyst estimates project EPS of $1.67 for the upcoming reporting period, per consensus data. Amazon's next earnings report is scheduled for April 30, 2026. The pattern of substantial upside surprises in prior quarters, followed by the recent modest miss, suggests variability in quarterly performance that analysts continue to calibrate.

    Wall Street Analyst Ratings for AMZN

    Wall Street consensus on Amazon.com remains uniformly bullish, with all recent analyst actions reiterating positive ratings, per SID consensus data. On October 26, 2026, UBS maintained its Buy rating on AMZN, while Morgan Stanley reiterated its Overweight rating on October 19. Wells Fargo and Cantor Fitzgerald both maintained Overweight ratings on October 12, and Tigress Financial reaffirmed its Buy rating on October 6, according to Wall Street analyst reports. Notably, none of the five most recent analyst actions involved a downgrade or a shift to a neutral or negative stance — all five maintained their prior bullish designations. This unanimity among major sell-side institutions reflects sustained confidence in Amazon's growth drivers, including AWS cloud infrastructure expansion and advertising revenue acceleration. With the stock trading at $243.79 and a beta of 1.385 indicating higher-than-market volatility, analysts appear to view current price levels as presenting upside potential despite the elevated systematic risk profile associated with the shares.