DA Davidson Reiterates Neutral Rating on Amazon.com, Inc. (AMZN)

Market Context

Amazon.com, Inc. operates in the Consumer Cyclical sector. The stock currently trades at $240.35 with a market capitalization of $2254.3B. The stock has declined 2.8% over the past 52 weeks.

Analyst coverage from DA Davidson provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Amazon.com, Inc.

Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.

Recent Analyst Activity for Amazon.com, Inc.

Among the 10 most recent ratings: 9 Buy, 1 Hold, 0 Sell.

Date	Firm	Rating	Price Target
Oct 30, 2026	RBC Capital	Outperform	N/A
Oct 30, 2026	Morgan Stanley	Overweight	N/A
Oct 30, 2026	Wedbush	Outperform	N/A
Oct 30, 2026	TD Cowen	Buy	N/A
Oct 30, 2026	Wells Fargo	Overweight	N/A

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