Yahoo · Sep 2, 2026
What to Watch: The Shift From Hype to Healthy for Pre-owned Watches
Secondary prices are up, trading is brisk while female collectors and U.S. buyers reshape the market.
SW
OTC · SWGAY
The Swatch Group AG
Consumer Cyclical · Luxury Goods
$10.65
Down-$0.03 (-0.26%)
Updated Sep 18, 2026, 5:12 PM
SID Score
4.9/10
Composite research score
Smart Money
46/100
Neutral
- Market cap
- 10.5B
- P/E ratio
- 143.24
- Dividend yield
- 2.55%
- 52-week range
- — – —
- Volume
- 530
- Avg. volume
- 69.91K
Price performance
SWGAY price history
1M range · 0 trading sessions · Daily adjusted prices
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The latest Smart Investors Daily articles mentioning SWGAY.
Stock researchCompany · Overview
SWGAY research
Overview
Company profile and research snapshot.
Company profile
SWATCH GROUP AG UNSP/ADR
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 13, 2026 | BERENBERG | Sell | — |
| Jul 8, 2026 | JEFFERIES | Underperform | — |
| Jun 18, 2026 | BANCO SANTANDER | Outperform | — |
| Jun 17, 2026 | ESN/CIC MARKET SOLUTIONS | Neutral | — |
| Jun 7, 2026 | BAADER EUROPE / ALPHAVALUE | Sell | — |
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SeekingAlpha · Aug 13, 2026
The Swatch Group: Swiss Governance On Trial
GreenWood Investors highlights governance progress at The Swatch Group and positive Swiss watch industry trends. Read the full analysis for more details.
SeekingAlpha · Aug 11, 2026
Swatch Group: The Factory Drag Is Becoming The Earnings Engine
Swatch combines powerful brands with significant operating leverage, giving the company potential for substantial upside. See why SWGAY stock is a Buy.
SeekingAlpha · May 21, 2026
If The Royal Pop Follows The Labubu Playbook, Swatch Is A Strong Buy
Swatch Group (SWGAY) rated Strong Buy: AP x Swatch âRoyal Popâ could unlock new fashion-watch demand, fill idle capacity, and lift EPS. Read the full analysis here.
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