Creative Planning Initiates New Position in iShares Core S&P 500 ETF (IVV)
Creative Planning, a registered investment adviser, initiated a new position in iShares Core S&P 500 ETF (AMEX:IVV) during Q3 2026, according to its most recent 13F filing with…
iShares Core S&P 500 ETF (AMEX:IVV) · new position
Institution
Creative Planning
Institution type
investment_adviser
Reporting period
Q3 2026
Shares
24,868,784
Position value
$19.0B
Position change
100%
At a glance
Key takeaways
01Creative Planning purchased 24.9 million shares of iShares Core S&P 500 ETF (IVV) valued at approximately $19.0 billion in Q3 2026.
02IVV trades at $757.02 per share with a $728.0 billion market capitalization as of the filing date.
0313F filings reflect holdings from the end of the reporting quarter and are filed up to 45 days later, so positions may have changed since disclosure.
04Large institutional positions can influence trading dynamics and are watched by investors tracking smart money flows into the market.
0513F data is most useful when combined with other signals including insider transactions, analyst ratings, and fundamental trends.
Filing Details
Creative Planning, a registered investment adviser, initiated a new position in iShares Core S&P 500 ETF (AMEX:IVV) during Q3 2026, according to its most recent 13F filing with the Securities and Exchange Commission.
The institutional investor purchased 24,868,784 shares of the Financial Services company, valued at approximately $19.0B as of the filing date.
Market Context
iShares Core S&P 500 ETF's stock currently trades at $757.02 with a market capitalization of $728.0B.
A new institutional position can signal growing confidence in a company's prospects. When large asset managers like Creative Planning establish stakes, it often reflects months of due diligence and a conviction that the stock is undervalued or poised for growth. Retail investors often track 13F filings to identify stocks that institutional money is moving into.
Financial sector holdings are closely tied to interest rate expectations and economic outlook. Institutional moves in iShares Core S&P 500 ETF may reflect broader views on credit conditions and banking sector profitability.
The size of this position — $19.05 billion — places it among the more significant institutional holdings in iShares Core S&P 500 ETF. Large positions like this can influence trading dynamics and are closely watched by market participants tracking smart money flows.
Investors should note that 13F filings reflect holdings as of the end of the reporting quarter and are filed up to 45 days later. The position may have changed since the filing date. 13F data is most useful when analyzed alongside other signals such as insider transactions, analyst ratings, and fundamental trends.
A 13F filing is a quarterly SEC report required for institutional managers with over $100 million in assets. It discloses equity holdings, providing transparency into how firms like Creative Planning position their portfolios.